Revisiting Site Migration with 301 Redirects
- SEO |
So a month ago I asked the thread (http://www.warriorforum.com/adsense-...migration.html) about how to 301 redirect our current site to the new site with over 100,000 + URLs.
Anyways, the site was re-launched on February 6th and so far everything has been somewhat successful. For those that care anyways.
I just want to share my experience as far as 301 redirecting a site with over 100,000 unique visitors every day, 30-40k being organic traffic. As of today, we have been maintaining at 130k visitors a day so looks like we didn't drop....yet
(correction on pic: dipped not dripped lol. I forgot to put the dates to feb 6th to 24th and not the 25th so you'll see that big ass dip on accident haha. It's not the end of the day yet to show all the results.)
Till this day there are hiccups. We did automate the process as far as 301 redirecting by working with the software engineers. The reason why we launched a new site is because the structure of the old site was just bad.
We had URLs such as hxxp://sitename.com/productnumber.jsp/mar-3012
Yet, they were still ranking in the SERPS just because of the authority of the site (fashion niche)
We then renamed URLs and 301 redirected them to (example) hxxp://sitename.com/obey-shirt-in-black/oby-431
Notice the structure being a little better?
Anyways to cut the story short, just get ready for a bunch of tech issues if you plan on redirecting a big site in the future. I'm sure you won't have to worry but I figured I'd share this to you guys.
The main issues I've found, which I think would be really important for people in online marketing to look out for are just duplicate content after the 301 redirect, old urls still showing up, messed up meta descriptions, codes after </html>, 301 redirects pointing to 404 pages, IP redirects, double title tags, robots.txt changes, sitemap current URLs instead of new URLs, pages 301 redirecting to blank pages, customer check out not working, etc. etc.
Anyways. Have a good day
Anyways, the site was re-launched on February 6th and so far everything has been somewhat successful. For those that care anyways.
I just want to share my experience as far as 301 redirecting a site with over 100,000 unique visitors every day, 30-40k being organic traffic. As of today, we have been maintaining at 130k visitors a day so looks like we didn't drop....yet
(correction on pic: dipped not dripped lol. I forgot to put the dates to feb 6th to 24th and not the 25th so you'll see that big ass dip on accident haha. It's not the end of the day yet to show all the results.)
Till this day there are hiccups. We did automate the process as far as 301 redirecting by working with the software engineers. The reason why we launched a new site is because the structure of the old site was just bad.
We had URLs such as hxxp://sitename.com/productnumber.jsp/mar-3012
Yet, they were still ranking in the SERPS just because of the authority of the site (fashion niche)
We then renamed URLs and 301 redirected them to (example) hxxp://sitename.com/obey-shirt-in-black/oby-431
Notice the structure being a little better?
Anyways to cut the story short, just get ready for a bunch of tech issues if you plan on redirecting a big site in the future. I'm sure you won't have to worry but I figured I'd share this to you guys.
The main issues I've found, which I think would be really important for people in online marketing to look out for are just duplicate content after the 301 redirect, old urls still showing up, messed up meta descriptions, codes after </html>, 301 redirects pointing to 404 pages, IP redirects, double title tags, robots.txt changes, sitemap current URLs instead of new URLs, pages 301 redirecting to blank pages, customer check out not working, etc. etc.
Anyways. Have a good day
