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One Keyword Per Ad Group?

by countonuspr
2 replies
  • SEO
    • |
I was just curious if you felt that targeting one keyword per ad group was still a good strategy? I am a PPC novice, but a highly experienced Internet marketer. I have my own traffic course coming out, but don't teach PPC because I really haven't had much success with it. Thanks for your input.
#adwords
  • Profile picture of the author Lucid
    A few around here swear you absolutely have to have only one word per group. I don't think you have to granularize to that extreme. Simply group keywords around themes. You could have a few keywords in that group.
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    • Profile picture of the author FredericoVilaVerde
      As a general rule I use this:

      Search Network = 1 Keyword per ad group *
      Content Network = 10-50 keywords per ad group **

      * Sometimes I am going very granular and I do use 1 keyword,
      per Keyword Matching Option (Broad, Phrase and Exact),
      per ad group. But the earnings per click and conversions
      must justify this work for me to go GO more granular.

      ** I use those many keywords so Google can better evaluate
      the THEME from the ad groups and judge better where on the
      Content Network it should display the ads.

      Regards,

      Frederico Vila Verde
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