Doubling 'Coverage' on the Content Network?

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I read somewhere lately that Google uses your 'content network' ad copy as an important part of where it places your ads, in addition to your keywords.

So, when you have a content campaign that's working, it's a bad idea to to split-test ads within an adgroup, because it could totally throw off the successful placements you've been getting.

What the article said was, when you want to split-test ads, start a new identical adgroup in all respects, except that you will enter the new ad text you want to test. Then pick a winner off the entire adgroup's performance.

This made sense but when I was setting it up, I copied my whole content network campaign, along with the 5 adgroups inside, exactly and just changed ad text.

To my suprise, I began spending almost exactly twice as much per day, and each campaign was producing the same quality leads. My sales have more than doubled even in the short term, and I'm adding tons more people to my list who might buy later.

Did I just inadvertantly "double my coverage" on the Content Network? I hate to "pick a winner" between these campaigns now, they're doing so well. Might start a third one!
#content #coverage #doubling #network

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