SEO on less competitive market

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  • SEO
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It's a SEO case study for Jianfeng Acupuncture in Edinburgh. We all know some market are less competitive for SEO and possible to move a website to the first page or top of Google quickly.

SEO takes time and money. The question remains if it is worth for such market?

Chinese Dr. Jian Feng is a qualified, professional acupuncturist providing treatment in the UK for over 15 years. She approached me in November 2013 to promote her new website. We identified keywords and decided to begin with 2 of them. One is Acupuncture in Edinburgh.


I started to build links, but most importantly focused on the links which may bring in new customers.


Since then, Jianfeng Acupuncture in Edinburgh's website has been on the first page of Google in 3 weeks, but dropped to 2nd page after I deliberately stopped building links for a month.


The SEO process is tracked with monthly report. Most importantly I kept communication with Dr. Feng.


The result is quick encouraging though. There were new inquiries, and new patients even when website's ranking was dropping to the second page of Google because of the quality of links I have built.


To be concluded, you may spend less money with good return on the less competitive market.
#competitive #market #seo

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