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If you pause an entire campaign, google get angry?

by phil.wheatley
8 replies
  • SEO
    • |
Hi Folks

If you pause an entire PPC campaign, will the campaign still perform as well when you unpause it in a few days? It's just a need to do this while I re-vamp a landing page. I did this a while ago and it seemed like the keywords didn't perform as well afterwards...but could be my imagination???

Cheers,
Phil
#angry #campaign #entire #google #pause
  • Profile picture of the author Intrepreneur
    Mine does ok when I do that, the CPC goes back up gain tho.
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    SEO, copywriting and backlinks service UK
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  • Profile picture of the author phil.wheatley
    Ah right, that's what I mean, so they seem to penalize you for pausing if the CPC goes up.
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  • Profile picture of the author Rob Howard
    [DELETED]
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    • Profile picture of the author Star Riley
      Originally Posted by Intrepreneur View Post

      Mine does ok when I do that, the CPC goes back up gain tho.
      Originally Posted by ccmusicman View Post

      I don't think it's a "penalty". I think its just google resetting your quality score. No harm there, just do as you did before and you should be fine.

      I've done this a couple of times and it only took a day to get back to where I was.
      How am I going to be able to say something witty? Nothing much to add these guys are sharp and they both gave great advice.

      I also recommend messing with yahoo once your campaign is going good again, I've heard really good things about the cost and value of replicating G in other Engines.
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      • Profile picture of the author youtring
        Hi friend I don't think google penalizes you. I think its just google resetting your quality score. No harm there, just do as you did before and you should be fine.
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  • Profile picture of the author Kurt Henninger
    Instead of pausing...use day parting or reduce your budget for the campaign down to $1 a day or so.

    Pausing always has hurt me in the past......and i really really recommend NOT pausing on the content network, as your ads, and where they appear will have to be re-spidered by Google.
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  • Profile picture of the author phil.wheatley
    Ah, thanks Kurt.....DOH! Why didn't I think of lowering the daily cost! Ok, I'll do that until I get the landing page converting, then I can increase it again later. p.s I also heard that MSN is good, lower traffic but apparently converts really well.
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  • Profile picture of the author tazsolmarketing
    try also in yahoo it converts well.
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