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Bing Click-thru Rate?

by tehering
2 replies
  • SEO
    • |
Warriors:

What does MS/Bing consider a good click-through rate? Would appreciate being enlightened with anyone who uses that platform for PPC advertising.

Thanks in advance...
#bing #clickthru #rate
  • Profile picture of the author paulgl
    Ummmmmmmmm......higher than average?

    All kidding aside, that's is really the truth.

    Each keyword is different.

    I suppose there are three levels of CTR.
    Below average, average, above average.

    You shoot for a minmum of average.

    Since all keywords are different, for many reasons, nobody can
    give you a set a number. 2% might be a great number, 10% might
    be lousy.

    I should probably add that the magic number probably changes
    constantly.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author yukon
    Banned
    I'd be more concerned about the conversion rate, is it making a profit?
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