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Freshness of Pages - Newer the better?

by Filipsa
10 replies
  • SEO
    • |
Hi
Does changing/adding content on home page help that website rank better?
#freshness #newer #pages
  • Profile picture of the author Electrical
    Good question.

    I just changed a bunch of my landing pages so they are all brand new content (and I made them more unique than they were as well).

    Hopefully it will help with rankings.
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  • Profile picture of the author Ben Acharyaa
    Originally Posted by Filipsa View Post

    Hi
    Does changing/adding content on home page help that website rank better?
    I want to keep it short and simple so i'd just say "NO"
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  • Profile picture of the author Samuel Adams
    Some time back, I added a few blocks of new text to my home page and some of the interior static pages and noticed later they were ranking better than pages that had older content. Although Google values evergreen (or always relevant) content, they also reward new content. And, this is true so long as your pages are indexed again after the content is added.
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  • Profile picture of the author mariscal19
    I think that all other things being equal, freshness of content can provide a little bit of an edge.
    There's a really long and interesting post on viperchill about this, maybe you'd like to check it out:

    Revealed: The New SEO (When Google Takes Freshness Too Far)

    Best,
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    • Profile picture of the author Filipsa
      Originally Posted by mariscal19 View Post

      I think that all other things being equal, freshness of content can provide a little bit of an edge.
      There's a really long and interesting post on viperchill about this, maybe you'd like to check it out:

      Revealed: The New SEO (When Google Takes Freshness Too Far)

      Best,
      Thanks mariscal19
      Im reading a post but when I conduct a search same as in this post ,I do not see the date in google search results like in that post.
      Why is that?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Filipsa View Post

        Thanks mariscal19
        Im reading a post but when I conduct a search same as in this post ,I do not see the date in google search results like in that post.
        Why is that?
        It's very simple to fake a SERP date, all you have to do is remove all static plain text dates on the ranked page & run a small snippet of php code to display todays date as plain text. Done.

        I've got a few thousand evergreen pages that have SERP dates less than a month old, some of those pages were built in 2008.
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        • Profile picture of the author Filipsa
          Originally Posted by yukon View Post

          It's very simple to fake a SERP date, all you have to do is remove all static plain text dates on the ranked page & run a small snippet of php code to display todays date as plain text. Done.

          I've got a few thousand evergreen pages that have SERP dates less than a month old, some of those pages were built in 2008.
          Yes, I understand but what Im saying is when I do search for same keywords as in that post, for example:
          wordpress seo
          to show how Yoast takes first 5 positions for that keyword becouse date is fresh and in that example there are 6 results showing date of that post,all dating from 2013. and 1 from 2012.
          but when do same search for keywords wordpress seo and get only 3 results showing date of that post - in this order article from 2013. is in front of article from 2012. which is in front of article from 2014.

          It that post everything is showing that freshness of pages do matter but when I did same search I get another picture.
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  • Profile picture of the author yukon
    Banned
    Pages/content/links rolling off a home page can drop a ranked page in the SERPs.

    The issue is (usually) the home page is an authority page on the domain, the same thing will happen when you remove things like external backlinks that helped rank a page. If something ranked a page & no longer exist, your page won't be ranked in the SERPs.
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  • Profile picture of the author nettiapina
    I think both "no" and "yes" would be right answers to this, sort of. Just editing the home page for "freshness" probably doesn't help that much. On the other hand, Google may give bit of a boost to new articles.
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  • Profile picture of the author altonroot
    No that's not the way Google rank. It categories queries like informative, news related, searching for service or products etc. For first and third category, you don't need to change content instead of you can write best content once regarding your activities in detail. For the second category, you need freshness. So all these depends on website and which type of information it includes.
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