Confusing Facebook ad Results! Your opinion?
- SEO |
The other day I used an old $50 Facebook ad coupon I had. I set up a quick campaign and pointed it to a clickbank product. It was a bit of a surprise but I earned two sales from just 57 clicks. This short campaign gave me an amazing 50% profit on only the initial sale and according to clickbank, 50% of customers for this product are re-billed for the 2nd month.
So, as you can see, it was a very worthwhile use of a free $50 coupon.
Naturally, I increased my account limit and let the campaign run using my own money this time after getting these results. I spent $100 and got another 185 clicks but I didn't get a single sale.
Would you say the two early sales were just a fluke? They were two separate sales, not by the same person so this has got me confused. I'd usually consider one sale could be a fluke, but two sales is usually the beginning of a pattern that has the potential to be repeated.
Has this ever happened to you before?
EDIT: I don't know if I should spend a little more and move into potential losses in case a couple more sales are close. Also, if I take the stat that 50% of customers will rebill into consideration then I still have a bit of margin to play with.
Have I tested this campaign enough already?
So, as you can see, it was a very worthwhile use of a free $50 coupon.
Naturally, I increased my account limit and let the campaign run using my own money this time after getting these results. I spent $100 and got another 185 clicks but I didn't get a single sale.
Would you say the two early sales were just a fluke? They were two separate sales, not by the same person so this has got me confused. I'd usually consider one sale could be a fluke, but two sales is usually the beginning of a pattern that has the potential to be repeated.
Has this ever happened to you before?
EDIT: I don't know if I should spend a little more and move into potential losses in case a couple more sales are close. Also, if I take the stat that 50% of customers will rebill into consideration then I still have a bit of margin to play with.
Have I tested this campaign enough already?