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All Kinds of Content Syndication

by LWYSIWYG
9 replies
  • SEO
    • |
Hey all,

I've been bouncing around an idea for syndication, SEO and overall exposure of content. Not one thing I have researched, not one person I have spoken to has been able to tell me definitively if this is a solid plan.

Content syndication is a well known way to get backlinks and spread your content internet-wide. So, onto the question..

1. Would it be beneficial to syndicate all images (infographics, site images etc.) through all image sharing sites? And by all, I don't mean a few well known ones, I mean all the ones that are popular, have high PR and large user base.

Also, in the same respect, 2. would it be beneficial to create some type of docs to share on content sharing sites (i.e. slideshare, docstoc etc.) in the same way. Again that means ALL of the sites that are popular, well used and high PR.

I know some of you may instantly think "duplicate content" and you are somewhat right. However, Matt Cutts has already stated that duplicate content will typically not hurt you unless it is 'Spammy.'

So, yes share to all? No? Why? Why not?

Thanks in advance, this question has been bouncing around several colleagues of mine and our office for roughly a week now.
#content #kinds #syndication
  • Profile picture of the author travlinguy
    The point of syndicating content is not SEO. SEO is a byproduct.
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  • Profile picture of the author Sara Young
    Agreed. You syndicate for traffic.

    I'm a fan of the 80/20 rule. 80% of your traffic will come from 20% of the syndicated content.

    So I would stick to the high-traffic places if you know what they are. If you don't - experiment.
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  • Profile picture of the author LWYSIWYG
    So then your answer is go ahead and submit images and content to all the sites we see to be worth it? No worries of overdoing it?
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    • Profile picture of the author travlinguy
      Originally Posted by LWYSIWYG View Post

      So then your answer is go ahead and submit images and content to all the sites we see to be worth it? No worries of overdoing it?
      What are you trying to accomplish?
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  • Profile picture of the author Mark Tandan
    Syndication is a great tool provided your content is also great. I don't see the need to syndicate to every last site, but would focus on the authority sites first and see where that leads. You may be very pleasantly surprised by the results.
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  • Profile picture of the author Chris Luck
    Rather than syndicating content people have already seen, I would recommend focusing on creating your own unique spin and angle on the content that you are finding to be the most viral in your industry.

    For example, if you found an infographic about Facebook Advertising that has thousands of shares, then take that infographic and go to a place like Fiverr or Microlancer and have your own (version) of that infographic created.

    Then, once you have your own version, be sure to watermark and brand it so that when yours goes viral like the others, you'll get a flood of passive traffic to your site.

    Also, when you have your version created, then you can go to all of the places the one that you found is being shared... and then post a link to (yours) in the comments as another useful graphic you found that is on the same subject.

    Don't Imitate. Emulate.
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    • Profile picture of the author anwar001
      Originally Posted by Chris Luck View Post

      Rather than syndicating content people have already seen, I would recommend focusing on creating your own unique spin and angle on the content that you are finding to be the most viral in your industry.

      For example, if you found an infographic about Facebook Advertising that has thousands of shares, then take that infographic and go to a place like Fiverr or Microlancer and have your own (version) of that infographic created.

      Then, once you have your own version, be sure to watermark and brand it so that when yours goes viral like the others, you'll get a flood of passive traffic to your site.

      Also, when you have your version created, then you can go to all of the places the one that you found is being shared... and then post a link to (yours) in the comments as another useful graphic you found that is on the same subject.

      Don't Imitate. Emulate.
      What you suggest is imitation. What do you think is the difference between imitation and emulating?
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    • Profile picture of the author JohnMcCabe
      What you propose has a definite 80/20 flavor to it.

      If you're dropping your stuff on any site that will host it, and doing it for backlinks, you need to fast-forward a few years. Even if you get links from most of those sites (regardless of PR), they won't be worth much if anything. Don't you think an outfit like Google, with terabytes of data, might recognize these sites as digital dumping grounds?

      It may take some experimentation, but you'll find that syndicating graphics and such will bring mixed results as far as direct traffic. If your content is share-worthy, you may get the boost you want indirectly. If it's run of the mill, the best you can hope for is a lot of work for a little return. Find the 20% of sites that give you 80% of the results and let the rest go.

      Same with the doc-sharing sites.

      Take the time you would have wasted trying to post to every single site possible and use it to create more and better content.
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  • Profile picture of the author paulgl
    I don't think you mean syndication. You mean some other animal.
    I read yahoo's front page stuff all the time. They use stuff from reuters,
    AP, and other syndicated stuff. I can't ever remember clicking on a link
    to AP or Reuters. I don't think I've ever been to either's main website.

    Shared content is not duplicate content. I think you are more talking about
    shared, as opposed to syndicated. Start using FB, twitter, G+. If your stuff
    is really worth sharing, it'll get shared. Yes, I am doing all 3 at the moment and
    loving it. But it's not SEO.

    Paul
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