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I'm confused. Circa 2.5m Monthly Searches and Low Competition?

by taylerhughes
13 replies
  • SEO
    • |
I have found a keyword with 2.5 million monthly searches and low competition? Surely, something is wrong here?

Am I misunderstanding something?
#25m #circa #competition #confused #low #monthly #searches
  • Profile picture of the author aronprins
    Hey Tayler,

    Hmm that indeed sounds interesting... What keyword is it? Kiddinggg just kidding...
    Where are you checking? AdWords Keyword Tool?

    Cheers,
    Aron
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    • Profile picture of the author taylerhughes
      Originally Posted by aronprins View Post

      Hey Tayler,

      Hmm that indeed sounds interesting... What keyword is it? Kiddinggg just kidding...
      Where are you checking? AdWords Keyword Tool?

      Cheers,
      Aron
      Hi Aron,

      Yeah, the AdWords Keyword Tool.

      The first SERP is 80% PR6+, one of them is a Wikipedia entry.

      I don't understand why its not been targeted, I must be missing something?

      Anyway...off to register a domain!
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  • Profile picture of the author harvie316
    low competition for adwords means if advertisers are paying for it.

    "London" gets 1.2mil searches per month and is "low competition", but good luck ranking #1 in Google for it.
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  • Profile picture of the author Stuart Walker
    Google Adwords doesn't show the SEO competion or how easy it is to rank. It shows the competition for buying adwords ads on the term.

    The reason the low competition for ads is probably due to the vagueness of the keyword, using the example above of 'London' it's far too vague to be much use to most advertisers.

    Could refer to a million and one things.
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    • Profile picture of the author taylerhughes
      Originally Posted by Stuart Walker View Post

      Google Adwords doesn't show the SEO competion or how easy it is to rank. It shows the competition for buying adwords ads on the term.

      The reason the low competition for ads is probably due to the vagueness of the keyword, using the example above of 'London' it's far too vague to be much use to most advertisers.

      Could refer to a million and one things.
      That makes sense. Thanks.

      Can you recommend a service to identify the SEO competition. I have used some before that determines competition by how many links are going to a website with the keyword within the anchor text.

      I can't remember what it was though.

      Thanks,
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      • Profile picture of the author DidierEv
        probably a keyword or phrase with not much commercial value. No buyer keyword and pretty generic maybe?
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  • Profile picture of the author Jason Kanigan
    Do you have "Broad" keywords or "Exact" on?
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    • Profile picture of the author Myles Sinclair
      Originally Posted by Jason Kanigan View Post

      Do you have "Broad" keywords or "Exact" on?
      Google keyword planner returns "exact match" results by default. It seems to be quite difficult now to get "phrase" or "broad" results.
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    • Profile picture of the author taylerhughes
      Originally Posted by Jason Kanigan View Post

      Do you have "Broad" keywords or "Exact" on?
      It was exact match.

      I think, like previously mentioned by others that people aren't bidding on the keyword because it's not a "buying" keyword.

      I think when I do better research on the organic search competition I will find they will be difficult to outrank.

      I still think I can make a good website around the niche and target lower traffic keywords with lower organic competition and aim at ranking for the 2.5 million traffic keyword in the long run.

      That's the plan anyway.
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  • Profile picture of the author ADVERTHEORY
    Low competition probably because people do not click the ads placed for those keywords, they already know they sources they are looking for and click that URL. wikipedia, .edu, .gov,

    I'd check the keyword and the pagerank of the top 5 or 10 ranking for it. Odds are people aren't searching past those first few top results
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    • Profile picture of the author Joseph Villanueva
      I use long tail pro and secockpit for keyword research.
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  • Profile picture of the author taylerhughes
    I just done a search for 'Miley Cyrus' on Adwords out of inquisitiveness and that term gets 5,000,000 searches a month with low competition. So I think you guys are defiantly right in saying people aren't bidding on the keyword because it's not a 'buying keyword' but the organic SEO would be difficult to outrank.

    Also, just a interesting fact to note...

    'Miley Cyrus songs' gets 40,000.
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  • Profile picture of the author ADVERTHEORY
    That just shows people don't care about her music, they only want to know about the drama surrounding her life, or what she is pitching today on social media.
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