First steps for off-page SEO

11 replies
  • SEO
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Marketers,

When you start a new website and you've optimized your on-page SEO and it's time to get to the off-page, what are you first steps? Aside from social media, which is obviously an essential and on-going process.

I know most of these are considered ineffective anymore, but...

Do you do a lot of social bookmarking for all your content?
Buying links?
Start guest blogging?
Directory submissions?
Start a PBN?
Etc., etc.

I'm curious what you consider to be the most optimal first-step approach to ranking well a completely fresh website during the first 4 weeks.

I've recently launched a couple of new ones, and one is ranking very well in Google and is growing every day (without doing anything, really, just posting regular content) while the other is not getting any search engine traffic whatsoever, not a single unique for over 2 weeks (even with some effort put in there and good content; and yes, it's indexed).
#offpage #seo #steps
  • Profile picture of the author massiveray
    Make a list of 100 blogs or websites that have your target audience already visiting, then contact each and every one of them, asking them to link back to whatever piece of content you think their visitors will find most valuable (that they don't already have a version of).

    Even at a shitty conversion rate you should get 5-10 links from this, and if you've targeted the right sites they'll send a tom of traffic too.

    Them repeat the process again, and again, and again etc etc

    Also start a PBN....
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    • Profile picture of the author pcumm200
      Personally I would go for well written articles submitted to good directories with your link in them. Any backlink building would be totally worthwhile.
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  • Profile picture of the author AskAnAffiliate
    Hi,

    Personally the best by far is Guest Blogging because its very niche targeted. The important thing to do is find blogs in your niche which are accepting guest posts and work on creating some awesome content. If you get published, that alone is probably all that‘s required in ranking your page and going viral.

    Google has made some tough changes so what use to work link linking building through article directories does not have that much power anymore. If you are spending time writing articles for article directories, you might as well do some research and gather a handful of targeted blogs which will accept posts from you. Time the time to write even one guest post and you‘ll notice enormous benefits.

    Trust me I‘ve tried everything but the momentum I built from guest posting, nothing else can compete.
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  • Profile picture of the author TLondon
    Thanks for the input, people!

    It's funny, because I actually did contact about a 100 blogs/websites that have my target audience, offering them quality guest posts. Unfortunately, most of them either declined or didn't even respond. I believe only two websites offered to take my guest post; others are already aware of Google's changes (info spreads very quickly in the IM world).

    I assume that asking for random links to my website is completely out of the question then.

    ^ This was usually my standard way of ranking a new website, but with that gone... that's why I created this thread. PBN is a different story, of course.

    AskAnAffiliate, which article directories are you referring to? Do you mean Ezine and HowTo websites? If so, aren't they now considered spammy, based on what Matt Cutts said? I think Google doesn't want them any longer.

    I do write very good quality content, interactive, unique and long articles; I put a lot of thought into those. That used to work for me 100% before, but isn't working at all now. When I share on reddit, people seem to enjoy them, but it ends there.
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    • Profile picture of the author nettiapina
      Originally Posted by TLondon View Post

      It's funny, because I actually did contact about a 100 blogs/websites that have my target audience, offering them quality guest posts. Unfortunately, most of them either declined or didn't even respond.
      Unfortunately others have already burned this tactic. Most blog owners have seen these messages. Usually they're very vague and not actionable in any way. Even if you wanted a guest post, you need to ask for more info and start negotiating with the sender who is very likely to just vanish.
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      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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    • Profile picture of the author massiveray
      Originally Posted by TLondon View Post

      Thanks for the input, people!

      It's funny, because I actually did contact about a 100 blogs/websites that have my target audience, offering them quality guest posts. Unfortunately, most of them either declined or didn't even respond. I believe only two websites offered to take my guest post; others are already aware of Google's changes (info spreads very quickly in the IM world).

      I assume that asking for random links to my website is completely out of the question then.

      ^ This was usually my standard way of ranking a new website, but with that gone... that's why I created this thread. PBN is a different story, of course.
      That's the problem, you don't want to be asking for guest posts, the idea is that your site is so valuable and will provide insight and actionable content that their current site doesn't.

      From here your message is just to let them know you exist, not ask for anything, think of it this way, if you and I are both in the bespoke furniture world (we make sofas for example).

      I have contacted you to show you my new awesome sofa site, that has info and cool things that no other sofa info site has.

      The next time you are writing an article and need to reference something, something that I have info on, where do you link to?

      Don't always ask for things, provide value and make people aware of it and let nature take it's course.

      Also your outreach message is very important, after a while you get into a rhythm so don't let the first few and their response rates get you down.
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  • Profile picture of the author Assignmentwriter
    Read this you will know every tactics of off page this is a complete road map for new seo campaign i hope this will help you. How to Rank: 25 Step SEO Master Blueprint - Moz
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  • Profile picture of the author SarmistaAun
    After completing the on-page of a website first we start doing social bookmarking on popular sites like Reddit.com, Delicious.com, Stumbleupon, scoop.it in-order to index it. Once it is done we start doing web2.0, guest posting on high authority sites. Buying links can leave an adverse effect on your website so please don't rely on it.
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  • Profile picture of the author Enuke
    I am agree with my friend @AskAnAffiliate. I also tried my best in article directories but not much better than guest blogging. Guest blogging is best technique if you do not post only for making back link. We need to understand all about the meaning of Guest Blogging. It gives best results if you really know. Guest Blogging does not mean only for back links. If you will do only for back links than you may be traped.
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  • Profile picture of the author farabi2
    When you start doing SEO for your blog/website first time you need to make a plan. I think only guest posting or forum posting or blog commenting is not enough in 1st time, you need to do everything according to a plan. Make a list of blog, forum, directory, social book marking sites which are related to your site/blog and then contribute to those site regularly by forum posting, blog commenting, guest posting, social bookmarking etc.
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