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PPC Campaign Titles...

by Reignman
4 replies
  • SEO
    • |
I need some help/suggestions coming up with an attention grabbing Ad Title for my PPC campaign. I'm currently running an affiliate offer and my CTR has reduced to 0.5%. The campaign is for buying/selling currency via exchanges.

Any suggestions would be greatly appreciated.
#campaign #ppc #titles
  • Profile picture of the author dburk
    Hi Reignman,

    I assume you meant to ask about ad titles for ads in your campaigns, right?

    What works best for ad titles varies by channel.

    For search engine ads it is almost always the keyword term that most closely matches the term searched.

    For display network ads page titles and/or images that are eye catching and make people stop and say "WTF?" often work best. It does tend to vary a bit from niche to niche.

    One of the nice things about all of the major PPC platforms is that you can test multiple ads and let the test results guide you to what works best. Be sure to setup a rigorous testing regime.

    Keep in mind that the titles are important, but the description lines are also important. Use descriptive terms so that people understand what to expect when clicking the ads, and include a clear call-to-action.
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    • Profile picture of the author Reignman
      Originally Posted by dburk View Post

      Hi Reignman,

      I assume you meant to ask about ad titles for ads in your campaigns, right?

      What works best for ad titles varies by channel.

      For search engine ads it is almost always the keyword term that most closely matches the term searched.

      For display network ads page titles and/or images that are eye catching and make people stop and say "WTF?" often work best. It does tend to vary a bit from niche to niche.

      One of the nice things about all of the major PPC platforms is that you can test multiple ads and let the test results guide you to what works best. Be sure to setup a rigorous testing regime.

      Keep in mind that the titles are important, but the description lines are also important. Use descriptive terms so that people understand what to expect when clicking the ads, and include a clear call-to-action.
      Yeah, the ad titles is what I was referring too.

      Thank you for the tips! I'm going to experiment more with different description lines like you mentioned. Very much appreciated dburk!
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  • Profile picture of the author auseek
    One thing I found with some of my ads..
    when the Title asked a question..
    with '?'.. on the end..
    got the most clicks.

    -Theo-
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