[Conversions] This Micro Attention Concept Increases PPC Conversions By 8%-12% (See How)

Hey guys,

I've been experiencing some consistent increases in my PPC conversions
by using micro attention with Mini Headlines in my landing pages.

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What is a Mini Headline?
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Simple. It's a short punchy synopsis of your headline main topic.
Or we can say it is a small headline inside a bigger headline.
Here, see these 2 headlines examples below:

Example #1: PPC Landing Page Headline for the
"Dog Training" Keyword (using a Mini Headline
to generate micro attention):

"Dog Training: Discover The 5 Most Jealously Guarded Dog Training
Secrets Most Dog Training Experts Don't Want You To Know!"

Example #2: PPC Landing Page Headline around
the "Dog Training" PPC keyword (without using
a Mini Headline):

"Discover The 5 Most Jealously Guarded Dog Training Secrets
Most Dog Training Experts Don't Want You To Know!"

See the Dog Training keyword there in the beginning in RED?

That's a Mini Headline.

And the SINGLE purpose of a Mini Headline is to generate micro attention.
I use them to dive FAST into the reader's conversation he/she is having
and around the "dog training" keyword as above (for the case of PPC search).

That's it!

Really!

I know this concept is super simple and easy to implement...
and Mini Headlines are probably one of the most neglected
piece of virtual real estate copy (VRE) that marketers ignore
... especially at the "Attention" level of the AIDA formula.

Now in my experience (and I use Google AdWords since 2003)
the conversions of a PPC landing page can increase by anywhere
from 8%-12% just by using this technique.

In case you want some easy templates to use here they are.

For PPC search I would use this headline template to squeeze
people via my landing page and to later sell information products
via Aweber follow-ups (I don't run or manage any catalog sites!):

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Search Network: The Mini Headline Template You Can Test!
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Why using the root keyword?

The reason why is simple. In search people type keywords
so their MINDS are attached to them. If you repeat the words
in the ad and landing page you get a good FLOW in the conversation.
That's why you can increase the conversions.

Now for the PPC content network I would use this template:

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Content Network: The Mini Headline Template You Can Test!
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Why FREE report?

Because on the CONTENT network people get drawn
(in my experience when selling information products)
by the BENEFITS of your offer. So when you hammer
them with FREE... they get sucked into your message!

And that's why you increase conversions.

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Tip: Repeat The PPC Ad Conversation In Your Landing Page
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For this to work really well, make sure the mindset you frame
in the ad matches the landing page headline conversation 100%,
and for a better message-to-market match. So a GOOD ad example
for this "dog training" keyword can be:

Dog Training Secrets
These 5 Dog Training Secrets Can
Stop Your Dog's Behavior Problems!
www.YourDogTrainingSite.com

NOTE: Remember that great landing pages usually REPEAT
the ad message. And the goal of a Mini Headline is to
get this job done almost "instantly"!

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Mine Headlines Save TIME!
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If on average an headline takes you 4-8 seconds to read
... a Mini Headline takes you 1-2 seconds! So the main
benefit about using them for the reader is this:

==> You are SAVING people TIME! <==

When you position these words strategically in your landing pages
you can potentially get MORE conversions as this can help people:

a) FILTER what information is worth reading to them online
... and WITHOUT people having to read your entire headline!

b) STOPS them faster by using this "short and punchy" approach.
... which means you can capitalize more on the attention factor of AIDA.

In my experience... and when using this strategic personalization
strategy in the context of creating squeeze pages to later sell
affiliate products... it works like charm!

Would love to see if anyone here experiences the same BUMP
in response later in time.

Regards,

Frederico Vila Verde