IM A NEWB - ads wont show. no competition | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

10 years ago

Originally Posted by P0tt3r

PLease help. I am using a new a campaign focusing on local competition names as keywords. None of my ads are showing. all keywords say low quality score. 5/10 7/10. Im from a northern community and i am almost 100% positive that no one is bidding on those keywords because i have never seen an ad EVER.

There are 2 reason as how I see the issue:

a) your budget is to small so they are not showing your ads all the time.

b) The way you set up your campaign, if you set up your campaign to spread yoour budget through the day instead of doing it as fast as possible, makes that your ads sometimes appears and sometimes does not appear.

hope it helps

Thanks
1 reply

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P0tt3r 10 years ago

Well I havent seen a single impression at all. the campaign was started yesterday. yes the bid maybe low. any other suggestions?
- Thanks
- 1 reply
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- patadeperro 10 years ago
  
  Originally Posted by P0tt3r
  
  Well I havent seen a single impression at all. the campaign was started yesterday. yes the bid maybe low. any other suggestions?
  
  yes instead of increasing the CPC increase the dialy budget.
  
  Thanks
  
  Signature
  
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Mubashirshafi

10 years ago

Are you sure that your ads are live now?

Thanks
1 reply

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P0tt3r 10 years ago

I just spoke to a google adwords rep. and she suggested increasing the max cpc now the ads say they are being displayed but i still dont see them. i set my max cpc between 3-5 dolalrs per click and my daily budget is still at $20 dollars is this right?

Honestly I hate to be dumb but i could really use some advice.
- Thanks
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dburk

10 years ago

Hi P0tt3r,

While not always the case, "usually" when you find keywords that no one is bidding on it is for a good reason. Some keywords just are not good for advertisers. If Google determines a keyword has no commercial intent they might even exclude sponsored listings from that SERP.

There are many keywords that will score poorly if they do not reflect commercial intent by the majority of searches. Even after garnering very high CTR's those keywords will not earn a good Quality Score. Often another reason for low QS is that the keyword is too broad, or just ambiguous.

Fortunately for you, AdWords provides tools and detailed reports that will shed light on your issues. Here's what I recommend that you do:

Check you keywords to see if they are getting any impressions
If you not are getting impressions verify that your ads are approved.
Verify that there is sufficient monthly search volume for targeted keywords.
Verify that your Bids are high enough to appear on the first page of search results.
Use the ad preview tool to check for problems
Check your daily budget limit, if too low this will prevent impressions from ever occuring.

There are other potential issues ,but it is likely one of the things mention in the above list. Check those and if you still don't spot the issue, post what you did find here and I will continue to try to help.

Thanks
1 reply

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P0tt3r

10 years ago

OK Sooooo heres exactly what i am trying to accomplish. We run a dealership and our customer base views a website that gets 70,000 views a month. I know my target demographic goes to this website and they also sell vehicles in a subsection on there site

my keywords are focused on obtaining impreesions and click from people searching for this site. As stated before they sell vehicles and in a sense they are competition. THe site itself is a local online news paper

can i create an ad and a landing page that says something like this:

20% off (website name) readers
visit (our site) for information
www.ourwebsite.com

obviously the ad will be different but in tnheory if i make the ad more relevant to the search quary and create a landing page relevant to ad will this help?

am i allowed to use others domain name in my creatives and my ads

Thanks
1 reply

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paulgl

10 years ago

There is no reason to put ads for you when people are searching for
a specific site. That would explain some things. No way would google
show any ad (or want to) if someone is searching for amazon.com.

I just searched for autotrader and got no ads except for one for auto trader.

Your ads, if shown, would get a really lousy CTR, lowering your QS into
oblivion.

Why not just advertise yourself?

If you are a legit car dealer, you can use google's dynamic ads to
put your current inventory in ads. You might want to speak with a rep
about that.

And of course there is google maps.

Paul

Thanks
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P0tt3r

10 years ago

I got it to show and show often.
I created a landing page offering readers of the online news paper 10% off. I also linked directly to the site saying how good they are and how they support our community and how we want to support there readers.

We will see how things go but i believe my campaign idea is great.

WE do advertise ourselves but the market is so poluted and we sell cars that alot of people in our area dont purchase. People here purchase domestic primary we are a import dealership in a community of 30,000. I want to reach people and brand our dealership as a trust worthy and honest source for new and used vehicles

Ohhhh and this may seem like a stupid question but anyone out there wanna link to us using keywords that will rank our site higher locally?

Thanks
1 reply

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dburk

10 years ago

Originally Posted by P0tt3r

I got it to show and show often.
I created a landing page offering readers of the online news paper 10% off. I also linked directly to the site saying how good they are and how they support our community and how we want to support there readers.

Hi P0tt3r,

While making those changes likely improved your landing page relevancy issue, you will still end up facing a possible drop in Quality Scores because the keywords are not extremely relevant. If your CTR turns out to be substantially lower than other advertisers for this term then you'll see your QS nose dive. You will have to compensate by increasing your bids to multiples higher than your initial bids just to keep getting impressions.

Another approach would be to use the Display Network to target customers in the early part of the buying cycle, and to build your brand. Newspapers generally make all their income from ad revenue. The same audience that you are targeting with your search ads likely can also be targeted within AdWords Display Network, if not, contact the newspaper's display advertising department direct to run display ads on their website. Usually, you can target readers of the automotive section of the website where your ads will generate a greater ROI.

Thanks

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redarrows

10 years ago

Google wont allow that method at all.

For example

I am reading a million pound magazine , and want people to think there going to get what the million pound magazine offers, so i direct them to my own website in a advert to get the million pound magazine customers.
(Dont you think Google be upset?).

The more you try and get Google to think that your some one special or part of
something special Google investigates and could even start a legal case be careful.

No advertise company in the world going to let you advertise on the back of another well established name/company/business = fraud....

Thanks

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redarrows

10 years ago

why are you trying to use a well known company name to get your self looked at?

if your company is offering something different then a good seo expert will hit the top of any Google page?

if your telling me that you get 70.000 real hits a month and your not selling enough products then your keyword research is all wrong.

If your not adverting like any other business with a legal business name there no reason not to get a brand name.

Thanks
2 replies

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P0tt3r 10 years ago

Im using another company because i know my target demographic regularly vists the site and i want our brand to be seen. and your right a good seo expert can get to the top of the page. i have been working for this company for only a week and they are lacking content (another cookie cutter dealership website) little relevant content to our target demographic.

We dont want to sell cars to people outside of demographic and infact advertising to them costs us money and doesnt make it
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P0tt3r 10 years ago

I dont think we are on the same page.

Is it not common practice to focus on websites, products, services that your demographic uses as far as branding goes??
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yukon

Banned 10 years ago

Seriously, your over complicating this.

Why are you even messing with Adwords when you could most likely advertise on the 70,000 traffic website? Why are you adding a middle man (Adwords ($$))?

Surely direct advertising on the traffic site will get you a better deal than $3-5 CPC. Take that $3-5 CPC budget & plaster ads all over the 70K traffic site.

Thanks
1 reply

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P0tt3r

10 years ago

Because the website it self charges 800 for ad placement and offers no CPC service only $800 and you get lumped in with the other car dealers... and you have to consistently upload images to stay at the top. Believe me its a waste of money advertising on there overpriced site. I would rather just advertise based on there name and offer a discount to there viewers

Thanks
1 reply

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yukon

Banned 10 years ago

Originally Posted by P0tt3r

Because the website it self charges 800 for ad placement and offers no CPC service only $800 and you get lumped in with the other car dealers... and you have to consistently upload images to stay at the top. Believe me its a waste of money advertising on there overpriced site. I would rather just advertise based on there name and offer a discount to there viewers

How much does it cost to advertise a single car on the traffic site?

Thanks
1 reply

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P0tt3r

10 years ago

Originally Posted by yukon

How much does it cost to advertise a single car?

$800+ a month unlimited and your listing goes down as other delaers add there cars. its nothing more then a shittier looking kijiji and not worth the money. People dont go to this site to check out cars primarly they visit it to get local news but cars on the site are a perk to the consumer but honetly its not worth the cost

Thanks
1 reply

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yukon

Banned 10 years ago

Originally Posted by P0tt3r

$800+ a month unlimited and your listing goes down as other delaers add there cars. its nothing more then a shittier looking kijiji and not worth the money. People dont go to this site to check out cars primarly they visit it to get local news but cars on the site are a perk to the consumer but honetly its not worth the cost

No offense but it doesn't look like it's even worth messing with, none of it.

Why not target people that are actually interested in buying a car? Even something as simple as Craigslist automotive section would be more focused traffic than random local news.

Thanks

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redarrows

10 years ago

The whole business con sept is up the wall, can you just sit down with the owner and do it the right way?

The way it going, you might as well get a ebay front shop, and you administrate it.

get a domain close to the name of the business (To give it a brand)

Add a good title like this
<title>Camden London cars-cars in Camden London <title>

Type out grate content
use the <h1> to <h6> + <b></b> tags and a image and alt (tag ) and a video

goto , facebook do a account goto twitter do a account add content then point a link to new website.

add a link to the ebay account on the new web site.

go to blogger and wordpress add loads of content ,and point a link to the new web site,

know just add bookmarks and backlinks to the new two blogs only.

watch it grow in your area only.

After one week or sooner type in google for a car in camden london see what comes up.

if you get the domain the same as the title even better for page one on google.

you might need to do some research on how many back links the other web sites got with
your title text.(just double up what ever they got.)

know the boss owe you $800 while you pay around $50 for a ebay shop front and $50 for a server,

know enjoy the $700mothly in your pocket.

To get it up the ranks even more
add the image to google+ and link that to the website, google love that one.
remember to get youtube to host the video and link it to google +
Use the map service add that to the web site.

use anything that google got to show images or videos it all helps a lot.

Thanks
3 replies

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P0tt3r 10 years ago

I may be stubborn. But this was my idea. we were paying for a campaign that was costing us 30% ad of spend and spending 2000 a month for aprox 1000 click and less then .5% conversion rate.
- Thanks
- 1 reply
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- P0tt3r 10 years ago
  
  My LOGIC:
  
  My target audience goes to this website regularly.
  I want to offer them a discount on products and services.
  
  How is this Up the wall??
  
  Thanks
  
  1 reply
  
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  dburk 10 years ago
  
  Hi P0tt3r,
  
  It's not "up the wall" IMO, it is just one possible ad tactic of many that are available to you. But there are many, many other options available, and you should use every "ethical" one that can give you a positive ROI.
  
  Marketing is all about "measuring", try everything that makes sense, measure the results and keep what works. Even if your first attempt is not positive, as long as it is measurable it is a starting point for optimization. Often a few tweaks can turn a slightly negative ROI into a positive ROI, and a slightly profitable ROI into a very profitable ROI.
  
  Don't neglect the creation of a marketing plan based on a well conceived marketing strategy. It's likely that your competitors are executing strategies to drive you out of the market, you need to counter their attacks and devise you own strategies and tactics. Your indirect targeting idea is not a bad idea for a branding campaign, as long as it is part of a broader plan that combines other tactics in a strategy that brings positive results.
  
  Spending 30% of ad spend seems too high. The industry average is only 15%. Have you considered hiring an agency that might get you better results? There are many tricks to the trade that only the most experience marketers will have mastered, or even be aware of.
  
  Thanks
  
  Signature
  
  * Get Results - Outsource Your PPC Management |
  * Don Burk Advertising & Marketing - www.donburk.com
  
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P0tt3r

10 years ago

Originally Posted by redarrows

The whole business con sept is up the wall, can you just sit down with the owner and do it the right way?

The way it going, you might as well get a ebay front shop, and you administrate it.

get a domain close to the name of the business (To give it a brand)

Add a good title like this
<title>Camden London cars-cars in Camden London <title>

Type out grate content
use the <h1> to <h6> + <b></b> tags and a image and alt (tag ) and a video

goto , facebook do a account goto twitter do a account add content then point a link to new website.

add a link to the ebay account on the new web site.

go to blogger and wordpress add loads of content ,and point a link to the new web site,

know just add bookmarks and backlinks to the new two blogs only.

watch it grow in your area only.

After one week or sooner type in google for a car in camden london see what comes up.

if you get the domain the same as the title even better for page one on google.

you might need to do some research on how many back links the other web sites got with
your title text.(just double up what ever they got.)

know the boss owe you $800 while you pay around $50 for a ebay shop front and $50 for a server,

know enjoy the $700mothly in your pocket.

You recommend an ebay store front? Why?? My Customers dont purchase vehicles from ebay and i know this for a fact. I am also located in canada we use Kijiji vs craigslist (Same Idea tho)

But as far as the store front goes. what are the benefits? Backlinks? or just the option to buy a car

Again I know i probably piss people off and i dont mean to sound stupid but i am newb. And I am trying to learn everything as i go.

Thanks

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P0tt3r

10 years ago

Originally Posted by redarrows

The whole business con sept is up the wall, can you just sit down with the owner and do it the right way?

The way it going, you might as well get a ebay front shop, and you administrate it.

get a domain close to the name of the business (To give it a brand)

Add a good title like this
<title>Camden London cars-cars in Camden London <title>

Type out grate content
use the <h1> to <h6> + <b></b> tags and a image and alt (tag ) and a video

goto , facebook do a account goto twitter do a account add content then point a link to new website.

add a link to the ebay account on the new web site.

go to blogger and wordpress add loads of content ,and point a link to the new web site,

know just add bookmarks and backlinks to the new two blogs only.

watch it grow in your area only.

After one week or sooner type in google for a car in camden london see what comes up.

if you get the domain the same as the title even better for page one on google.

you might need to do some research on how many back links the other web sites got with
your title text.(just double up what ever they got.)

know the boss owe you $800 while you pay around $50 for a ebay shop front and $50 for a server,

know enjoy the $700mothly in your pocket.

To get it up the ranks even more
add the image to google+ and link that to the website, google love that one.
remember to get youtube to host the video and link it to google +

All of the SEO stuff you are talking about is in the works and or completed. Google+, Google Reviews, Youtube Channel, Facebook, Twitter, Etc. Its DOne ALready. We are working on content to increase the quality of our site. But we want exposure in alot of areas and we want to focus on our local community hence advertising on local newspapers keywords

Thanks

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redarrows

10 years ago

hence advertising on local newspapers keywords

you can do all that with my logic and pay $100 month all done.

of course swoop Craig list from ebay

the reason to use ebay or craig list is the amount of traffic pumping to the website and the sales,
newspapers are good but bloody expensive

people want to buy on ebay or craig list a news paper is for news odd sale here and there but nothing special

Thanks

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redarrows

10 years ago

I apologies for saying the whole concept is up the wall,I was just trying to point out that tested methods like what i said above ,are very well used in the auto business and any business in general.

The seo pointers i gave you take years to master properly,i just want you to succeed in your mission.

hope you all the best.

Dont take no offense ok.

Thanks
1 reply

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P0tt3r

10 years ago

Originally Posted by redarrows

I apologies for saying the whole concept is up the wall,I was just trying to point out that tested methods like what i said above ,are very well used in the auto business and any business in general.

The seo pointers i gave you take years to master properly,i just want you to succeed in your mission.

hope you all the best.

Dont take no offense ok.

NONE AT ALL. Infact it is awesome the amount of support I get when on here. Maybe my plan isnt the best but In my head all the boxs were being checked. Thanks for all the advice.

Thanks

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IM A NEWB - ads wont show. no competition

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