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New AdWords SERPs layout clickthrough rates

by warrenonline
1 replies
  • SEO
    • |
Hi guys,

This new SERPs results layout they have for AdWords -- the little 'Ad' button instead of the yellowish background -- is clearly designed for one thing: increase clickthrough to ads. The way they blend in so neatly with organic results almost makes the first organic result now look like the third or fourth result (depending on how many ads return for the query).

So I'm curious, has anyone seen a decrease in clicks to their organic results if they're results that return with ads, or if you're an AdWords advertiser, have you seen an increase in clicks to your ads?
#adwords #clickthrough #layout #rates #serps
  • Profile picture of the author patadeperro
    Originally Posted by waterprism View Post

    Hi guys,

    This new SERPs results layout they have for AdWords -- the little 'Ad' button instead of the yellowish background -- is clearly designed for one thing: increase clickthrough to ads. The way they blend in so neatly with organic results almost makes the first organic result now look like the third or fourth result (depending on how many ads return for the query).

    So I'm curious, has anyone seen a decrease in clicks to their organic results if they're results that return with ads, or if you're an AdWords advertiser, have you seen an increase in clicks to your ads?
    Nop, the old 80/20 rule still applies 80% of your traffic will come from 20% of your keywords and I have not seen a change in that, maybe I lost traffic in some specific keywoprds, but I won in the others.

    Traffic keeps coming from the same keywords in the same amount
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