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Why are people still using lots of images for sales landing pages?

by businesslegions
7 replies
  • SEO
    • |
I was trying to do some research to see what's the best way to create a one page sales website for a product.

I've noticed people are still using lots of images. It looks nice, but this the best way to do it? Wouldn't it be better to have text so google can at least index the content on the page?

Looking forward to hear some advice on this subject.
#images #landing #lots #pages #people #sales
  • Profile picture of the author Nick Logan
    Depends on what you are trying to achieve. For some marketers seo is not primary focus when selling a product or service...they are generating traffic from other sources - in many cases images convert better than just text.
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  • Profile picture of the author yukon
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    Why are people still using lots of images for sales landing pages?
    Once you realize pages don't need articles to rank in the SERPs articles are obsolete, at least as far as SEO goes.
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    • Profile picture of the author businesslegions
      Originally Posted by yukon View Post

      Once you realize pages don't need articles to rank in the SERPs articles are obsolete, at least as far as SEO goes.
      Do you have any examples? I haven't seen many that have high SERP
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  • Profile picture of the author Matthew Anton
    Same reason why my eye is drawn towards the others avatars, because you don't have one

    Imagery is powerful, and like Yukon said, you can optimize pages without much text and still rank well.
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  • Profile picture of the author alvinchua91
    I'm not sure which you're asking, so I answered what I think you meant:

    If you're asking why they use lots of images as a sales page:
    - Images convert better (assuming they're used in the right way). That is why you see video sales pages converting as well.

    If you're asking why using minimal words but lots of images can still get them ranked relatively high on Google for their search terms:
    - Keywords density and all that 'SEO-optimized' content is pretty much old school thinking. It affects SEO results, but MINIMALLY. The only things you need to concentrate for on-page SEO which actually has much more impact:
    i) Title tag
    ii) H1 tag
    iii) Images ALT tag
    iv) No over optimization/fake/unnatural
    - Additionally, their off page optimization may be fantastic - a very very very important key factor if its a competitive niche
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  • Profile picture of the author mohankranthis
    [DELETED]
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    • Profile picture of the author Kevin Maguire
      Originally Posted by mohankranthis View Post

      Images convey better message than words, it is a useful practice by many companies which target high conversion rate stress on the use of images rather than content.
      See this is where the biggest confusion, misinterpretation, or misinformation lays, with the word "content".

      Anything Google can index is "content" to Google.
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  • Profile picture of the author businesslegions
    Ok i see. Thanks for everyone's input.
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