Organic Traffic - Almost None

by Synthy
13 replies
  • SEO
  • |
Hello All,

I'm running an ecommerce store through shopify & it has been live for about 2 months.

I am getting around 4 impressions per day which is pretty poor. I have tried adwords which is giving me a small amount of clicks per day.

I put in a small amount of money into a facebook campaign, it got my page about 20 likes, but didn't count as any backlinks and only a couple of people even visited the site from it.

Where do I go next? can I buy backlinks or go for a seo company? or will this get me blacklisted? Do I spend more money on facebook? or also advertise on amazon?

Thanks.
#organic #traffic
  • Profile picture of the author giotheinternetboy
    You need to get down and do some content marketing - i checked out your site - you need to have some kind of blog where you write about resonating stories people in your space care about!

    Also there's media buy - look up where your audience are converging; what websites and put up a banner ad there.

    just my 2 cents
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  • Profile picture of the author johnben1444
    Originally Posted by Synthy View Post

    Hello All,

    I'm running an ecommerce store through shopify & it has been live for about 2 months.

    I am getting around 4 impressions per day which is pretty poor. I have tried adwords which is giving me a small amount of clicks per day.
    Looks like you are inexperience on adword PPC.

    I put in a small amount of money into a facebook campaign, it got my page about 20 likes, but didn't count as any backlinks and only a couple of people even visited the site from it.
    Promoting your site with facebook is a different ball game.

    It's actually a good idea to try building up your fan page first and then boost your ads once you have enough likes on the page already. Aside promoting your fan page Facebook also have PPC service that you can tap into. In my experience, it's doesn't convert well for a high number of niches and you need to know what you are doing for it to be worthwhile.

    Where do I go next? can I buy backlinks or go for a seo company? or will this get me blacklisted?
    Choose wisely if you want to hire an SEO person or company, there are more quacks than professional out there..

    Do I spend more money on facebook? or also advertise on amazon?
    Sometimes you have to test the waters to know what works. Amazon isn't a bad idea. Most people there are ready to buy something you just have to give them a reason to buy yours too.
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    • Profile picture of the author Wealthyclark
      You need visitors that are currently interested in the products that you have to offer. Your website seems to be categorized pretty well which would make it easier to promote via PPC. Amazon and or eBay could work wonders over time but the upfront time involved getting things setup would probably be massive.

      Wishing you much success,
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      • Profile picture of the author Gijsbertus
        O k here's a (long) list of tips and hints, some of them very specific for your site and they will help you gain lots of organic traffic sooner then later:

        1. Include relevant content, relevant to your page description and Meta keywords.
        2. Instead of changing your URL or redirecting from your old URL to your new URL, follow Google's procedure on URL changes to make sure your new site doesn't get skipped, or just avoid URL changes if you can.
        3. Don't post duplicate content on your site, so if you quote another page only include a small excerpt and don't repeat your own content on multiple pages.
        4. Avoid flash, even though it looks cool, flash and animated banners and intros annoy visitors and search engine bots don't read them.
        5. Submit to quality directories.
        6. Make sure your robot.txt files are not blocking destination URLs that you do not want blocked.
        7. Choose your Meta keywords wisely and include them in your content.
        8. Strive to obtain quality links into your site.
        9. If you use icon or image links, include a text link.
        10. If you operate an affiliate site, make your site a valuable resource, so people chose your site rather than go straight to your affiliate.
        11. Add a site map.
        12. Don't use link schemes.
        13. Write specific content, so searches can find applicable results. Instead of writing "books," write "medical text books" or "organic cookbooks"; be specific.
        14. If you include low quality links on your site, block them from being scanned by Googlebot.
        15. Don't break up your content too much, like loads of banner ads and so on in the middle or your text, irritates readers and bots.
        16. Write unique and compelling content.
        17. Don't forget to include your page descriptions.
        18. Don't bury text content in images.
        19. Look for un-indexed URLs, URL with more than a few parameters or dynamic links, they may be skipped.
        20. Stay up-to-date on SEO, your strategies need to constantly evolve.
        21. Deliver what you promise, don't drive readers to inapplicable or irrelevant pages.
        22. Carefully consider your titles, make sure to include targeted keywords.
        23. Don't forget humor or other devices that attract and keep readers.
        24. Add text links with anchor links.
        25. Keep links out and in up-to-date.
        26. Start a blog or forum if it makes sense on your site.
        27. Join BBB or your local Chamber of Commerce or other reputable business associations.
        28. Submit articles to respectable and active article sites.
        29. Add Alt tags to images for people that disable images.
        30. Validate and 508 your site for accessibility.
        31. Submit your business description to Wikipedia or other popular information sites.
        32. Consider adding maps or mashups.
        33. Submit to multiple search engines.
        34. Consider marketing some of your subpages or articles that have less competition.
        35. Don't forget good old-fashion PR.
        36. Start a little controversy.
        37. Consider adding an RSS feed.
        38. Write "top ten" lists, which are popular with article search sites.
        39. Build a good site that others want to link to.
        40. Eliminate grammar and spelling errors.
        41. Publish a privacy policy.
        42. Send out press releases when it makes sense.
        43. Avoid hidden text and links.
        44. Keep your content up-to-date.
        45. Don't employ redirects or "cloaking."
        46. Don't create pages with bad content, like viruses, trojans, malware and so on.
        47. Steer clear of empty, unoriginal affiliate pages.
        48. Make sure every page is assessable through at least on static text link.
        49. Use text, instead of images to relate important content.
        50. Check for broken links.
        51. Don't put too many links on one page, even if it is a resource page, keep it well under 100.
        52. Test out your site with a text browser.
        53. Be leery of badly placed session IDs and arguments.
        54. Employ the IF-Modified-Since HTTP header to let Google know if your content has changed.
        55. Don't use "&id=" as a URL parameter, they are not indexed.
        56. Avoid deceptive or manipulative techniques.
        Happy Easter
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  • Profile picture of the author mikesalaru
    As a seo expert I'd recommend you to comment on different blogs,which really need your products,in this way you will communicate with people, or you may search for people who are looking for your services again through comments.If you need an extra advice feel free to contact me.My company also can help you.
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  • Profile picture of the author Synthy
    Thank you all for your comments, I will be testing the waters with facebook cpc campaigns and amazon advertising. I may actually list my product feed in their csv format if it will let me without being a premium member.

    I'm jotting all of your comments down so I can work through them
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  • Profile picture of the author Synthy
    One important question while I have your attention.

    How important is it to accept all payment types? As I currently only accept paypal (and cannot accept anything else until I get into profit)
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Synthy View Post

      One important question while I have your attention.

      How important is it to accept all payment types? As I currently only accept paypal (and cannot accept anything else until I get into profit)
      Paypal will accept major credit/debit cards.
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  • Profile picture of the author dejaone
    Originally Posted by Synthy View Post

    Hello All,

    I'm running an ecommerce store through shopify & it has been live for about 2 months.

    I am getting around 4 impressions per day which is pretty poor. I have tried adwords which is giving me a small amount of clicks per day.

    I put in a small amount of money into a facebook campaign, it got my page about 20 likes, but didn't count as any backlinks and only a couple of people even visited the site from it.

    Where do I go next? can I buy backlinks or go for a seo company? or will this get me blacklisted? Do I spend more money on facebook? or also advertise on amazon?

    Thanks.
    You could easily drive hundreds or more traffic via forum posting or blog commenting. Just find exact conversations where people are talking about gifts.

    Facebook ads works too, but a better strategy is to drive traffic to your website, not acquire fans since you can reach only a few % of your fans, or you have to spend money again to promote your posts on Facebook.

    SEO is a option for long term traffic and it need lot of efforts to develop and promote content beside backlinks.
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    • Profile picture of the author Synthy
      Originally Posted by dejaone View Post

      You could easily drive hundreds or more traffic via forum posting or blog commenting. Just find exact conversations where people are talking about gifts.

      Facebook ads works too, but a better strategy is to drive traffic to your website, not acquire fans since you can reach only a few % of your fans, or you have to spend money again to promote your posts on Facebook.

      SEO is a option for long term traffic and it need lot of efforts to develop and promote content beside backlinks.
      Regarding forum posting/blog commenting: Do you just post helpful/interesting stuff but have the website on the signature?.
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  • Profile picture of the author bucketOpoo
    I feel your pain I had a photos website using opencart. Had it up for a year and a half and never got any impressions. Google hates those types of sites apparently.
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    • Profile picture of the author Trinipirate
      i too run a shopify site that just launched a few weeks ago. currently i'm working on on page seo. after i'll get some back links. and then focus on marketing through targeted channels based on my industry.
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  • Profile picture of the author solidsoul
    backlinks - backlinks - backlinks! concentrate on organic traffic after you have successfully completed your on-site SEO time to build a popularity title. There is lots of tools to accomplish this but if your like me I outsource all this shit that I don't like to do - great source in my SIG or you can check up things like backlinkgenie
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