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Expenses for SEO

by justscrewit
12 replies
  • SEO
    • |
I am relatively new to the SEO game but have been researching tidbits of information here and there. I was wondering what costs were involved in the process besides the hosting and domain name of course, if I did everything on my own. I know SEO is all about unique and relevant content and being technically savvy on top of that, (which I'm still learning) but I feel like the content is something I enjoy writing about although it is in a very very competitive market. (Gambling) I read about link building all the time, but really have no idea how to approach that facet of SEO, since there are 5000 opinions on the matter, and honestly with as much as I am on here, it seems that would be my only relatively expensive cost, if I went that route. If anybody can answer one or more of these questions, I'd be greatly appreciative.
#expenses #seo
  • Profile picture of the author Synthy
    A large amount of SEO you can do yourself if you have the time and effort.

    The ones that you can pay for would be advertising, you can buy pay per click visitors to your site through google/amazon/facebook and many others.

    You also can buy banner adverts on websites.

    Finally look up press releases which are around £50-100 I believe to pay a bunch of media sites to promote your website in an article.
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  • Profile picture of the author johnben1444
    If SEO is truly just about quality content then you are an achiever.

    Lately, i have seen similar post like this and wonder if these people were from Pluto.
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    • Profile picture of the author justscrewit
      Originally Posted by johnben1444 View Post

      If SEO is truly just about quality content then you are an achiever.

      Lately, i have seen similar post like this and wonder if these people were from Pluto.
      I guess I will need to ask for an apology for asking a question? I'm not from Pluto but I was just asking this forum if they could drop a piece of advice, I am not saying it's all quality content, just merely asking the forum if that should be the top focus for a lower budget. I hear about link building all the time and that's a new concept to me that makes very little sense. Needing high PR sites linking to mine and being just as important as content in Google's eyes seems almost laughable in a way. It's like Jack Smith's Electronics going to Best Buy and saying "Hey can I come in and set up my electronic selection and steal your business because people know your name more than mine?" At that point budget almost becomes irrelevant just because you could have an unlimited budget and just because you're not a household name, it doesn't mean anything when it comes to an organic search. Sure Adwords has it's perks and people make money with it, but if it all comes down to link building for visitors to your site, why spend the money on a few clicks, when you can get Google to recognize your link and throw you higher in the results page on a higher PR site?
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      • Profile picture of the author Kevin Maguire
        Originally Posted by justscrewit View Post

        I guess I will need to ask for an apology for asking a question? I'm not from Pluto but I was just asking this forum if they could drop a piece of advice, I am not saying it's all quality content, just merely asking the forum if that should be the top focus for a lower budget. I hear about link building all the time and that's a new concept to me that makes very little sense. Needing high PR sites linking to mine and being just as important as content in Google's eyes seems almost laughable in a way. It's like Jack Smith's Electronics going to Best Buy and saying "Hey can I come in and set up my electronic selection and steal your business because people know your name more than mine?" At that point budget almost becomes irrelevant just because you could have an unlimited budget and just because you're not a household name, it doesn't mean anything when it comes to an organic search. Sure Adwords has it's perks and people make money with it, but if it all comes down to link building for visitors to your site, why spend the money on a few clicks, when you can get Google to recognize your link and throw you higher in the results page on a higher PR site?
        Your idea of how it all works is flawed. Not all pages are targeting the same things. Most pages are not specifically targeting anything. SEO is only relevant to the SEO aware, which are far fewer then you might think.
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        • Profile picture of the author justscrewit
          Originally Posted by Kevin Maguire View Post

          Your idea of how it all works is flawed. Not all pages are targeting the same things. Most pages are not specifically targeting anything. SEO is only relevant to the SEO aware, which are far fewer then you might think.
          so advantage far fewer people?
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  • Profile picture of the author yukon
    Banned
    Your starting out with one of the most competitive niches that exist (gambling). You'll need deep pockets If your outsourcing for that niche.
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    • Profile picture of the author justscrewit
      Originally Posted by yukon View Post

      Your starting out with one of the most competitive niches that exist (gambling). You'll need deep pockets If your outsourcing for that niche.
      That, I do understand, but out of all the niches that I read about, it's the most interesting to me and is something I know I'd enjoy, and not really want to outsource much except for extremely technical things. I'm not really one to jump into a "dog toys for prematurely born puppies" kind of niche.
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      • Profile picture of the author Kevin Maguire
        Originally Posted by justscrewit View Post

        That, I do understand, but out of all the niches that I read about, it's the most interesting to me and is something I know I'd enjoy, and not really want to outsource much except for extremely technical things. I'm not really one to jump into a "dog toys for prematurely born puppies" kind of niche.
        If your going to go it alone and at a low cost level, you are really going to need to be active. Active in the sense, you are a gambler and gamble very often in the area you are writing about.

        What I think would work well in that niche would be like a personal journey style of site. Following the highs and lows of a professional in the field. You would have to hook yourself into every possible social traffic available. And be active and every one of them.

        I'm going to try and launch a poker site this year, and try a similar approach but on a much larger scale. Personal style blogging has a big future as long as the internet must have a real identity agenda is pushed along the road.
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        • Profile picture of the author justscrewit
          Originally Posted by Kevin Maguire View Post

          If your going to go it alone and at a low cost level, you are really going to need to be active. Active in the sense, you are a gambler and gamble very often in the area you are writing about.

          What I think would work well in that niche would be like a personal journey style of site. Following the highs and lows of a professional in the field. You would have to hook yourself into every possible social traffic available. And be active and every one of them.

          I'm going to try and launch a poker site this year, and try a similar approach but on a much larger scale. Personal style blogging has a big future as long as the internet must have a real identity agenda is pushed along the road.
          I don't think a personal "gambling journal" per say will do much for conversions IMO. It'd just be an informative site with updated content. Good luck with your poker site though.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by justscrewit View Post

        That, I do understand, but out of all the niches that I read about, it's the most interesting to me and is something I know I'd enjoy, and not really want to outsource much except for extremely technical things. I'm not really one to jump into a "dog toys for prematurely born puppies" kind of niche.
        I agree, go after niches you enjoy but you have to be realistic about SEO competition.
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  • Profile picture of the author Carlo Cabrera
    SEO is a great way to get traffic. I specialize in it myself. If you do it right, it doesn't have to be expensive. Just be careful and watch out for all the so called seo pros who just want your money. But never deliver any rankings. Also, remember its just one way to get traffic.

    Here is a free and powerful way:

    I like to call this Audience Jacking

    1. You should already have a list of people in your niche you follow. Choose one and put something into practice you have learned from them.

    2. Hit them up with an email. Tell them you read their post and share your results with them.

    3. Do a write up about your results as well on your site.

    4. Shoot him another email about his feature on the site.

    If your content is solid, really solid. There will be a good chance he tells his audience about it. And BAM you just jacked his audience. Good solid content (value) will get them to keep coming back and sharing with your friends.

    Carlo - Always thinking outside the box
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  • Profile picture of the author justscrewit
    Yeah I think the hardest part about this whole process is the finding authority sites, and people that have a really good following for what I am wanting to offer. I am targeting a very competitive niche, as Yukon said, but I am not wanting to make it spammy like all the ones that are ranking now. It's surprising to me that those are ranking so high when the content on there is mostly affiliate links with very little content. I'm going after a very younger demographic, that would be new to the niche. My idea is a content rich site, with no adsense or any type of ads implemented until way down the road. I do want to have an affiliate page with different links to the various niche related sites I want to promote, but nothing like that on the main page. I still haven't figured out whether I would want to tag the nofollow to the affiliate link page, but the way I want to design it is, relative content each day, and somewhere included in that content a hyperlink to the affiliate link page. Almost as if each article that would be written, would be a landing page that of course varies content, but that links to that static affiliate page. Any comments on that idea?
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