Is AdSense GOOD or BAD for a Site designed to have HIGH BOUNCE RATE?

by Blakos
17 replies
  • SEO
  • |
Hello, may I take this time to thank you for taking interest in answering my question.

Thankfully, I am one of the lucky ones that obtained an AdSense account with little to no effort back in 2010-2011.

Naturally, I want to protect my account with my life and have spent the last couple of years trying to work out what I am going to do(niche wise), and how I am going to do it, PROPERLY, so I am not one of the unlucky ones that get their accounts banned for not breathing the right way.

After many years of trial/error, I have finally thought of the right niche(please don't ask what it is) and I am overwhelmed with its potential, the competition is low, the searches are high, and the CPC's are also high, and what really makes me tingle, is I cannot find anyone else doing this!

I only have one concern. My Site is designed to have a bounce rate of 100%, as in it is designed for a user to find a type of "lets say link" they are searching for on Google, then find that link(or links) on my Site, and visit it/them.

What are your thoughts on an AdSense monetized Site with a HIGH BOUNCE RATE?
#adsense #bad #bounce #designed #good #high #high bounce rate #rate #seo #site
  • Profile picture of the author marco12345
    I have created in the past years many websites with an high bounce rate
    to improve the CTR of google adsense.

    This is not a good strategy.
    The bounce rate is an important seo parameter and you have to mantain it as low as possible because if is too high google considers the content of your website not relevant for the user so you will receive less visitors.

    You have to think about this:
    -Is better a ctr of 3% on 10.000 visitors or a ctr of 10% on 1000 visitors?
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    • Profile picture of the author Blakos
      Originally Posted by marco12345 View Post

      I have created in the past years many websites with an high bounce rate
      to improve the CTR of google adsense.

      This is not a good strategy.
      The bounce rate is an important seo parameter and you have to mantain it as low as possible because if is too high google considers the content of your website not relevant for the user so you will receive less visitors.

      You have to think about this:
      -Is better a ctr of 3% on 10.000 visitors or a ctr of 10% on 1000 visitors?
      A CTR(Click-Through-Rate) is when a visitor clicks on a link to ANOTHER page in your Site right? What if I made the visitor HAVE TO visit ANOTHER page to then VISIT THE LINK? Is that a bad thing to do SEO wise? or will it lower the bounce rate?
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  • Profile picture of the author DiggitySEO
    Hey Blakos,

    One thing that came to mind as soon as I read your post....

    If your site is designed to get people to click specific links, doesn't that also mean that they're more likely to click the links that aren't Adsense? It's like your site is de-optimized for your monetization strategy.

    A CTR(Click-Through-Rate) is when a visitor clicks on a link to ANOTHER page in your Site right? What if I made the visitor HAVE TO visit ANOTHER page to then VISIT THE LINK? Is that a bad thing to do SEO wise? or will it lower the bounce rate?
    Encouraging visitors to visit a new page on your site will both improve your bounce rate and time-on-site. A good practice.
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    • Profile picture of the author Blakos
      Originally Posted by DiggitySEO View Post

      Hey Blakos,

      One thing that came to mind as soon as I read your post....

      If your site is designed to get people to click specific links, doesn't that also mean that they're more likely to click the links that aren't Adsense? It's like your site is de-optimized for your monetization strategy.



      Encouraging visitors to visit a new page on your site will both improve your bounce rate and time-on-site. A good practice.
      I know the whole aspect of "clicking a outbound link" as the main focus is actually the opposite of what we want a visitor to do, but this kind of topic is only briefly covered by Sites using ONE article, and DOES NOT have a website actually focusing on all these keywords related to the main keyword. Although this is the main aspect of the Site, if I somehow stretched the coverage of the topics, and created larger, topic related articles that hold visitors for longer times, will that lets say "make up for it"?

      Originally Posted by Aaron0669 View Post

      I don't know about you but for me, whenever I visit a site with lots of ads, I would just leave. I don't think this strategy will work for people like me.
      It won't be full of ads, my approach is 100% user friendly, there will be a small amount of ads placed in good places.
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  • Profile picture of the author Aaron0669
    Originally Posted by Blakos View Post

    Hello, may I take this time to thank you for taking interest in answering my question.

    Thankfully, I am one of the lucky ones that obtained an AdSense account with little to no effort back in 2010-2011.

    Naturally, I want to protect my account with my life and have spent the last couple of years trying to work out what I am going to do(niche wise), and how I am going to do it, PROPERLY, so I am not one of the unlucky ones that get their accounts banned for not breathing the right way.

    After many years of trial/error, I have finally thought of the right niche(please don't ask what it is) and I am overwhelmed with its potential, the competition is low, the searches are high, and the CPC's are also high, and what really makes me tingle, is I cannot find anyone else doing this!

    I only have one concern. My Site is designed to have a bounce rate of 100%, as in it is designed for a user to find a type of "lets say link" they are searching for on Google, then find that link(or links) on my Site, and visit it/them.

    Here are some details on my Site:

    Note: If you need anymore information to make your answer, please ask me here.

    What are your thoughts on an AdSense monetized Site with a HIGH BOUNCE RATE?
    I don't know about you but for me, whenever I visit a site with lots of ads, I would just leave. I don't think this strategy will work for people like me.
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    • Profile picture of the author CyberAlien
      Originally Posted by Aaron0669 View Post

      I don't know about you but for me, whenever I visit a site with lots of ads, I would just leave. I don't think this strategy will work for people like me.
      That depends on how interested you are in finding the information you're looking for and how difficult it's been to find. If you can't seem to find it anywhere, you'd be likely to click around on a page with ads.
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  • Profile picture of the author spyindia sanjiv
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  • Profile picture of the author maverickk3
    You just need clicks , having a single website that the visitor needs to get out of there , then probablt will click on your ads too.
    If you receive tons of visitors which is your problem ?
    Are you afraid to lose your adsense account ? which is your CTR ?
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    • Profile picture of the author Blakos
      Originally Posted by maverickk3 View Post

      You just need clicks , having a single website that the visitor needs to get out of there , then probablt will click on your ads too.
      If you receive tons of visitors which is your problem ?
      Are you afraid to lose your adsense account ? which is your CTR ?
      My site does not exist as of yet. Will a high CTR(or Bounce Rate) be a BAD thing for my AdSense account, will Google warn, infringe or ban me? Does making it impossible to reach an outbound link WITHOUT navigating through 2-3 pages LOWER my Bounce Rate?
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  • Profile picture of the author jinx1221
    I just don't see how your site will rank when the only content on there is basically "Yeah, you found us on Google, now click this link to go to the real page". Google won't rank you at all. Even if you had an amazon site with descriptions and images and reviews etc. that you want the visitor to click the amazon link, you'll find a hard time ranking.

    Is it bad specifically for AdSense? Probably. They want Adsense to be a side thing, after the fact of your main content. That is hard enough to fool even with good content. Sounds like you are thinking along the lines of an MFA site. For the bounce rate issue though, adding or embedding a video can help. People might stay longer if they want to watch your video.
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  • Profile picture of the author Blakos
    @jinx1221

    It is far from a MFA site, but thanks for your input.
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  • Profile picture of the author JensSteyaert
    I would say if your visitors interact with your content (clicking on links to other pages etc) you'll earn more from adsense clicks. So no i don't think a site with a high bounce rate is good for anything...
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  • Profile picture of the author Blakos
    What if the create MORE longer, lower bounce rate articles THAN THE HIGH BOUNCE RATE ARTICLES? Will it even out in the end?

    Like 80% of my Site has LOW BOUNCE RATE articles, RELATED to the TOPIC, while 20% of my Site is HIGH BOUNCE RATE?
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  • Profile picture of the author RyanLB
    Well - bad. But, that's only if there are better performing monetization methods. Generally though, the longer people stay on your site the more likely they are to click an ad. So yeah, you should try to get them to stick around longer if you can, but that's just the nature of some niches.
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  • Profile picture of the author Blakos
    Anyone else want to have their say?
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  • Profile picture of the author Beardo
    I have a number of pages that rank number one and all they do is essentially link to 20 other sites. Think about it, there are thousands of "top 10 blah blah websites you need to visit" type posts out there and they all rank well. The trick is to provide some more information instead of just a list of links. Write about each link, give each one a paragraph so users know what it's about.

    If all you are doing is listing link after link after link then it might be tricky to rank.

    As for a high bounce rate, some of my number one ranked pages have a bounce rate of 80%. Also, remember to have your links open in a new page.

    I say go for it mate.
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  • Profile picture of the author Blakos
    @Beardo

    Thank you for your information.
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