Google factors in search volume/clicks in rankings

by writeaway

Posted: 10 years ago 13 replies

Queries & Clicks May Influence Google's Results More Directly Than Previously Suspected - Rand's Blog

Takeaway: search results that get more clicks rank higher.

Whitehat takeaway: write your titles and descriptions in a very engaging and attention-grabbing way to boost CTRs.

Blackhat takeaway: use zombie nets to 'naturally' (:rolleyes

click your target result and rank higher

My takeaway: Keep in mind that this was for a small keyword. All bets are off for high value and spammed targets like 'buy viagra'

#factors #google #rankings #search #volume or clicks

yukon

Banned 10 years ago

Originally Posted by writeaway

Takeaway: search results that get more clicks rank higher.

It's the moz version of which came first the chicken or the egg?

In the real world there's followers posting links on external sites + strong internal links.

Thanks
1 reply

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MikeFriedman

10 years ago

Originally Posted by yukon

It's the moz version of which came first the chicken or the egg?

Don't anyone tell moz about personalized SERPs (clicked purple hyperlink search results screenshot on moz).

There is no evidence of a personalized result on the top ranking.

Thanks
1 reply

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yukon Banned 10 years ago

Originally Posted by MikeFriedman

There is no evidence of a personalized result on the top ranking.

...because the SERPs have changed. The links, the links...

You can't see the purple hyperlink in the moz screenshot?
- Thanks
- 1 reply
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- MikeFriedman 10 years ago
  
  Originally Posted by yukon
  
  ...because the SERPs have changed. The links, the links...
  
  You can't see the purple hyperlink in the moz screenshot?
  
  That's only in the first screen shot. Not the second.
  
  I'm not saying he's right, but there is nothing that shows personalized results.
  
  Thanks
  
  1 reply
  
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  yukon Banned 10 years ago
  
  Originally Posted by MikeFriedman
  
  That's only in the first screen shot. Not the second.
  
  I'm not saying he's right, but there is nothing that shows personalized results.
  
  The purple hyperlink is his personalized proof. Funny thing he mentioned incognito.
  
  Seriously a dozen strong internal links would rank a keyword that nobody cares about.
  
  Thanks
  
  1 reply
  
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  MikeFriedman 10 years ago
  
  Originally Posted by yukon
  
  The purple hyperlink is his personalized proof. Funny thing he mentioned incognito.
  
  I know that. That's on the first image where he is ranking #7.
  
  The second image, where the page is ranking #1, is not purple.
  
  Thanks
  
  1 reply
  
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  yukon Banned 10 years ago
  
  Originally Posted by MikeFriedman
  
  I know that. That's on the first image where he is ranking #7.
  
  The second image, where the page is ranking #1, is not purple.
  
  Doesn't matter, one of them had personalized SERPs at the time of the screenshot.
  
  The whole blog post is nonsense, all they did was link bait something retarded so people like us would disagree & backlinks would get built.
  
  Do you believe clicking SERPs ranks pages? I'm trying to type this with a straight face.
  
  Thanks
  
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paulgl 10 years ago

Maybe I'm way off base here, but perhaps others might give me a wink.

I gathered somehow the link was offered via moz. If a person was just
at moz, surfing around, and did that search...perhaps the results are
now personalized to give something from moz. And seeing how it was
#7 anywho...makes sense to me. Doesn't google try and give what a
searcher might want? It's not that clicks give action to results, but
rather a searcher personalized history. Very hard to get past
personalized results from google nowadays, no matter what some might
believe. Then of course there's the linkbait that a moz blog post gets...
#7, then gets a bunch of links....what would one expect?

I think cause and effect are sadly mixed up.

Besides, moz has always had their own agenda.

Paul
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MikeFriedman 10 years ago

As I said, I'm not arguing the validity of the hypothesis about clicks impacting rankings.

I'm just saying that the second screenshot does not show personalized results.

That being said, I think clicks could impact some SERPs. More of the news type SERPs. Some breaking news story where there are 20 articles that are almost identical published all at once. I could see them serving up the most clicked through one that day and for another day or two.

For normal SERPs that most of us are going to be working in, I highly doubt it. It's just not something they can apply with any kind of consistency throughout the SERP. So basically listings 11-100 are screwed because they get zero clicks? Yeah, I'm not buying that without some serious proof.
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Kevin Maguire 10 years ago

Sorry but.

Up until I read this experiment "hunch Rand had", I did have a lot of respect for Moz.

Most of the crap that comes out of them was usually from guest bloggers, so I didn't really burn Moz for that.

But now it seems they've bit right into the retard apple along with their dubious guest posters.....

The correlation, causation.

Take your massive authority site.

Write a post about a keyword that nobody cares about.

Internally linked by default.

Watch it rank in no time at all.

And say it was the clicks that got you there.

EEHHHHHH???

Nah I think I will pass on that nugget.

Does that obvious fact that the post indexed in @7th for the keyword in less then a week not show anyone how weak the keyword is, or how much of an authority the root domain is?

Does the fact that out of the top 4 results for "Imec Lab" the only page that's actually optimized (I should say over-optimized) for the keyword "Imec Lab" is the Moz page? Neither of the other 3 even mention the word intitle or in content.

Damn, 2 of the pages are ww2. and the third was published in 2010.

Am I the only one who noticed that the keyword is so meaningless to anyone that even Rand's G+ profile page ranks for it also.

Am I having a bad dream? Or has the world of SEO gone on full retard mode.

Purple Haze.
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- chris_87 10 years ago
  
  Originally Posted by Kevin Maguire
  
  Am I having a bad dream? Or has the world of SEO gone on full retard mode.
  
  MOZ has been spiking the kool aid for awhile now.
  
  Thanks
  
  1 reply
  
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  writeaway 10 years ago
  
  Originally Posted by chris_87
  
  MOZ has been spiking the kool aid for awhile now.
  
  I wouldn't go that far. They have been trying to turn into hamburger a couple of SEO 'sacred cow' myths though. It will be very interesting to see if Rand & Co. are right on the money when the next big update rolls out.
  
  Thanks
  
  1 reply
  
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  MikeFriedman 10 years ago
  
  Originally Posted by writeaway
  
  It will be very interesting to see if Rand & Co. are right on the money when the next big update rolls out.
  
  They won't be. They rarely are. I still blame them for people buying in so heavily to the whole social impacting rankings BS.
  
  Thanks
  
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