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What is PPC management service?

by LucioMy
4 replies
  • SEO
    • |
Hello,

I am not new in PPC marketing, but I wonder what is a PPC management service?
Does it means that I could hire an agency or someone who creates an adwords campaign for me, with my affiliate link?
And:
What would it cost the service?
Can I track the costs of the PPC campaigns in real time?
Can I adjust the bidding of the keywords?

Thanks,
Lucio
#management #ppc #service
  • Profile picture of the author RoninMarketer
    They just manage your accounts and you pay extra for them to manage your accounts. They would have ownership of the accounts so you wouldn't really know what they were doing.

    I had a friend that used one once and had a big bill with no results. If you already have experience with PPC why would you want others to make your bids etc...

    I would say stick to managing them yourself
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    • Profile picture of the author LucioMy
      Originally Posted by RoninMarketer View Post

      If you already have experience with PPC why would you want others to make your bids etc...

      I would say stick to managing them yourself
      Thanks Ronin, but the answer is: today I got my Bing account suspended, (adwords went away years ago). Now I'm trying to reactivate Bing, and in the meantime I would like to evaluate the alternatives.

      Best.
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    • Profile picture of the author LastWarrior
      Originally Posted by RoninMarketer View Post


      If you already have experience with PPC why would you want others to make your bids...
      Because PPC is a profession in of itself. Anyone can throw bids in and not know what the ^%#$ they're doing. So an IMer spends a $1,000 to $1,500 a month in PPC on his/her campaign. Big deal. There are PPC managers that have budgets in the 10's of thousands of dollars a month for their clients. They know what's going on and how to best initiate a profitable campaign without wasting so much money... as what could happen with someone managing their own.

      Once a good campaign is setup, it's repeatable and profitable no matter the size of the campaign. ROI is ROI.

      LastWarrior
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  • Profile picture of the author zekoso
    Originally Posted by LucioMy View Post

    Hello,

    I am not new in PPC marketing, but I wonder what is a PPC management service?
    Does it means that I could hire an agency or someone who creates an adwords campaign for me, with my affiliate link?
    And:
    What would it cost the service?
    Can I track the costs of the PPC campaigns in real time?
    Can I adjust the bidding of the keywords?

    Thanks,
    Lucio
    PPC manager are hit or miss. You should do some research and find some good reviews and/or ask people who are already successful with PPC who manages it for them. It can get expensive, though, cuz you are essentially paying for not just the ads themselves but for the skill and time of the manager.

    If you have the budget (like at least $1000/month -- 500 for ads, 500 for the manager, give or take a few) then you could possibly make a profit starting out, but you are better off putting all that money into gathering data on a test campaign to find out how to profit from PPC without the middleman.
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