How to do split tests in Adwords?

by svedski

Posted: 10 years ago 4 replies

How do you split test a landing page in Google Adwords?

I can't for the life of me figure it out. Yes, I've used Google. No avail.

Help please.

webrankingseoservices 10 years ago

Originally Posted by svedski

How do you split test a landing page in Google Adwords?

I can't for the life of me figure it out. Yes, I've used Google. No avail.

Help please.

You will have to use tracking tools like prosper 202 or any other paid tracking tools. They do not have that inbuilt
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drewfioravanti 10 years ago

You could use Google Experiments. I don't know if that is against AdWords TOS, though. You'd have to look into it.
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- dburk 10 years ago
  
  Hi svedski,
  
  Setup a Google Analytics account, if you do not already have one, and link it to your AdWords account. Then test your landing pages using the Content Experiments feature built into your Google Analytics account.
  
  Thanks
  
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ppcmanager 10 years ago

Yes, use Google Analytics Content Experiment. It offers a lot of features to test which version of the landing page converts best.
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