A Few tips for buying expired/expiring Domains from a guy that has bought over a thousand

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Seen a lot of posts recently where people either lost money buying high priced domains or ended up buying expired domains where they only lost the registration cost. I won't cover the normal stuff we all talk about but the things that I think people are missing.

First fully expired domains that are not even indexed.

Benefit is low price (cost of registration) high reward - organic link juice.
Downside is if its not indexed you don't know if its DEindexed
(penalized) or will never be indexed again. If that happens your $9-$12 is flushed won the toilet.

What you look for?

Wayback machine is key so you can see what the site last looked like. Extra tip though is if you are going to be buying a bunch of these you would do well to get a subscription over at Domain tools. Why? They are one of the few places you can get historical whois data. That data will tell you when the domain changed hands. If it never did then it was less likely to have been deindexed (almost certainly did not)and when you set it up again it will return to Google results. DT doesn't make sense for few domain purchases because its $49 a month plus you don't get unlimited whois histories so you would use it only when a domain really intrigues you and Wayback isn't telling you enough

As far as Wayback machine - It misses a whole lot of snapshots for domains so it missing a year or two doesn't mean much either way however if the last snapshot was a legit site and its been many years I take the chance quite often. its the cost of registration and some misses are a part of the equation. Now if you combine that (on what you think might be a special domain) with whois history from Domain Tools and see no one has registered it since the snapshot you have a winner.

I won't get into how to find fully the expired domains with good links (I don't use the "Hayden Method") since thats self defeating to share on an open forum but in regard to link checking - I gather some people are not checking backlinks because of costs for ahrefs etc. Seokicks/Moz/blekko are good free backlink checkers that if combined pick up a lot (and if you have some cash Backlink miner combines into one)

For Both auctions and expired domains -

I see A LOT of people STILL are mistaking the use of metrics - whether its PR , DA, Trustflow or whatever. The only purpose of metrics is to tell you what domains to look at more closely and run backlink checks on - THATS IT. They are not signs that you should buy the domain only that you might want to check the backlinks

You don't buy on metrics and you need not spend time wondering "but why does it have a DA of...." None of the metrics are even close to perfect. Its been said over and over again that you buy domains for links not PR or DA or trustflow but I think the confusion exists because people do not understand how the metrics fit in.

They basically just save you from having to check the backlinks on all domains available. They should be used as filters

Finally no racsim or nationalism but its just a fact that some areas have more spammy sites than others. The number one for this is China just from the sheer amount of people from there. I avoid domains from there most of the time because they have a higher rate of being deindexed. Compounding that fact is that if you don't speak the language its even harder for you to avoid bad domains.

Just a couple tips. Happy hunting
#bought #buying #domains #expired or expiring #guy #thousand #tips
  • Profile picture of the author Steve Waller
    Sound advice their Mike and I'd definitely back you up on the not putting too much trust in metrics.

    Sure I have my own preferences but all of these numbers are somewhat guesswork and subjective depending on which tool is being used and how the people building those tools decided to score things. If I find a domain with a genuine, contextual, .gov backlink that I know I could never realistically obtain myself then happy days regardless of what the metrics are saying.

    One other thing that I've seen people do is to buy a domain without physically checking any of the backlinks. They see that a tool says a backlink is present but they don't bother to look for sure. And loh and behold they get less juice than expected because one or more of the strongest backlinks no longer exists.

    When checking backlinks I also like to look for signs that it will be permanent (or as permanent as you can get on the web). These might be whether the page is a news story (these tend never to get updated) or whether there is something that says "page updated 21st October 2008" in which case the chances of it being updated in the near future and your link removed is slim.
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    • Profile picture of the author Mike Anthony
      Originally Posted by Steve Waller View Post

      When checking backlinks I also like to look for signs that it will be permanent (or as permanent as you can get on the web). These might be whether the page is a news story (these tend never to get updated) or whether there is something that says "page updated 21st October 2008" in which case the chances of it being updated in the near future and your link removed is slim.
      Most definitely. I was just covering some of the more recent mistakes I have seen made from people on the forums
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  • Profile picture of the author thebert
    Good advice their Mike. If it's too good to be true, well, it just might be too good to be true. Like all things, buyer beware...
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  • Profile picture of the author edzwoo
    Regarding Chinese domains, I believe one of the reasons there is so much spamming is because their main search engine is Baidu and not Google. The search there is not very sophisticated, and quantity > quality links.
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  • Profile picture of the author patadeperro
    Originally Posted by Mike Anthony View Post

    I see A LOT of people STILL are mistaking the use of metrics - whether its PR , DA, Trustflow or whatever. The only purpose of metrics is to tell you what domains to look at more closely and run backlink checks on - THATS IT. They are not signs that you should buy the domain only that you might want to check the backlinks
    This is one of the biggest problems I have found, people dont understand the metrics and what they really mean, not just DA, PR or Trust Flow, but in general even the metrics that GA Analytics gives them, so people have a hard time taking better qualitative decisions.
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    • Profile picture of the author Mike Anthony
      Originally Posted by patadeperro View Post

      This is one of the biggest problems I have found, people dont understand the metrics and what they really mean, not just DA, PR or Trust Flow, but in general even the metrics that GA Analytics gives them, so people have a hard time taking better qualitative decisions.
      People either or hype the metrics or they hype putting them down. They all have flaws

      pagerank is awful now since here has not been a PR update in 6 months and that last update was based on info several months old. So public PR is coming up on a year old

      DA/Moz metrics can be gamed by excessive links plus it doesn't adequately take into account nofollow

      Majestic can be wildly off and also lags in updating metrics for lost links

      Good news though is when you combine Moz and Majestic its a pretty good filter system so you can one in on what domains to research closely
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  • Profile picture of the author Bretlaw
    Hey Mike,

    Thanks for the informative post, helps a lot! I have lately been doing lots of research on expired/expiring domains and Private Blog Networks. I feel like I already know at least what I am doing and I have picked up some pretty decent domains the last few weeks. I still have some questions though.

    - First of all I was just wondering how it comes that you have picked up over a thousand expired domains, what do you do with all these? Do you use them for your own PBN or do you register them for clients? 1000 is a lot!

    - Would you use other country TLD's to promote an English-language money site? Example: you found a really nice .hu domain with an awesome backlinking profile from both Hungarian and American websites, would you still buy it and point it to your American money site?

    - Vice versa of the above: would you link from your .com domain to a moneysite that is written in completely different language. Example: PBN site is xxxxxx.com in English, links to moneysite xxxxxx.hu in Hungarian language?

    - On your PBN blog, do you link to the homepage of your moneysite or also inner-pages?

    - Do you consider a domain with about 20 backlinks all coming from directories a good website for your PBN? Let's say that the domain has been used for a legitimate business before.

    - Do you redirect all pages that previously existed on your PBN website to the homepage of your PBN website? Example: xxxxx.com/these-are-our-goals.html was a page that has about 5 backlinks, would you re-create this page or redirect it to xxxxxx.com?

    Again, thanks for writing the opening post. I was pretty confused by all the different metrics at first (there are just so many), now that I know what to look for my time is better spent!
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