Link Silo Structure - Best Practice

by Hooya
6 replies
  • SEO
  • |
I am looking to get peoples' opinions on the best link structure for multiple country information pages for a logistics business.

This is for a "proper" business and needs to have the right balance between giving the website best chance of hitting longtail keywords but not looking too keyword stuffed between the Metatitle, URL & Page.

1st Question

Should a category in a link i.e www.domain.com/category/Australia have a live page with content. I personally think so but many do not.

2nd Question

I have also come across several site where the resulting url has a different category in the url than the actual category it is linked from. i.e

www.domain.com/cat-A displays all the countries but when you actually click on the country the resulting country has a different url structure.

www.domain.com/country/australia where (country is not a live sub page)

I am sure they are not major issues and odd structures have probably been born out of development over the years as the business is developing.

However, we are launching with 50+ country pages so obviously want to get it right first time.

3rd Question

In the industry the serp results for things like "send to Australia" send a parcel to Australia" or "sending parcels to" etc seem to stand out for a few reasons;

a) very few of the results have 100% keywords in all 3 Meta/Url/domain. In fact very few have 100% in any. I assume this is over optimisation at work.

b) I noticed that all top 5-10 results have different keywords in url structure. I assume Google is now picking up on people who try to copy exact title, structure of similar results???

Example result may have:

Send Parcel To Australia with a url structure as www.domain.com/parcel-to/australia

I do not want to copy /parcel-to/ as I already "parcel" in my domain in my opinion.

So I guess my question is if I had;

www.parceldomain.com/send-to/Ausrtralia & a metatitle was "Send a Parcel to Australia" am I pushing things on best practice.

Is includeing send-to in url possible over optimisation.

When I have done SEO for information(ad revenue) sites before it wasn't really an issue but as this is a big business it needs to be right.

Thanks.
#link #practice #silo #structure
  • Profile picture of the author yukon
    Banned
    If it's a single product/service I would keep it simple, use the category page as the main page for your best traffic keyword, then use the 50 country pages as supporting pages (relevant internal keyword anchor-text links).

    Example site structure:
    • domain.com
      • domain.com/keyword
        • domain.com/keyword/united-states
        • domain.com/keyword/japan
        • domain.com/keyword/germany
        • etc...

    The category page <title> would be:
    • <title>keyword - domain.com</title>
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  • Profile picture of the author Hooya
    I guess that is sort of the issue. I guess

    domain.com/parcel-to/

    would be the most valuable keyword but someone already uses that category and like I said Google seems to be avoiding copycats.

    Or would you suggest I still compete even if it is very similar to others?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Hooya View Post

      I guess that is sort of the issue. I guess

      domain.com/parcel-to/

      would be the most valuable keyword but someone already uses that category and like I said Google seems to be avoiding copycats.
      The internet doesn't work like that.





      Originally Posted by Hooya View Post

      Or would you suggest I still compete even if it is very similar to others?
      I would say build whatever category you want & don't worry about what categories any other sites have because it doesn't matter.
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      • Profile picture of the author sonjay
        Originally Posted by Hooya View Post

        Or would you suggest I still compete even if it is very similar to others?
        Originally Posted by yukon View Post

        I would say build whatever category you want & don't worry about what categories any other sites have because it doesn't matter.
        I went to this thread because the username of one of the warriors I respect showed up here; yukon has great insights..

        Let me add:

        If you are into website construction now, I assume that you have diligently analyzed the competition and the target audience. Just keep the quality high in what you do.. sooner if not later, your competitors will have to worry about you and not the other way around.
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  • Profile picture of the author hunteryz
    try to mix keyword A and keyword B, These two kw should be relative

    Like: link structure(A), website structure(B)= website link structure(C)

    When you do back links, add your brand name+A or B or (C), will do not be punished
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  • Profile picture of the author Hooya
    Thanks for your thoughts.
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