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Worth it to silo an aged site?

by melaniemilleticsdotcom
7 replies
  • SEO
    • |
I have a blog that is 5 years old that used to rank awesome with my literally just posting relevant content that was focused on the keywords that buyer traffic would search for.
Now its rankings have been lost.

Would it be beneficial to begin to silo the content now.
I'm thinking to set up pages specifically targeting keyword phrases, new categories for the same, and then taking the existing posts that relate and adding the NEW category, as well as linking those posts to the top PAGE.

Will adding an additional category to posts already published do any harm?

If I edit the content of the posts slightly and kind of rebuild the site brick by brick to silo it... is this worthwhile?
#aged #silo #site #worth
  • Profile picture of the author yukon
    Banned
    If your not ranking for any keywords you have nothing to lose, even on a 5 year old site.

    If you was currently ranking for keywords you would need to be very careful when messing with existing URLs on the ranked site.
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    • Profile picture of the author melaniemilleticsdotcom
      OK- so adding the categories would change urls.
      Not going to do that - many are ranked.

      But if I built new pages, categories and posts within the categories onto the existing site - thats a good idea?

      There are about 400 unique posts on it now. I'm hoping that if I can get new post content ranked, that more of the content will rise.
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      What 16 Years of Working as an Online Marketer Has Taught Me - Secrets of a Multiple Six Figure Earner.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by melaniemilleticsdotcom View Post

        But if I built new pages, categories and posts within the categories onto the existing site - thats a good idea?
        That's fine, the pages don't even exist yet.
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    • Profile picture of the author melaniemilleticsdotcom
      I like that answer better.
      So is this worth it, Mike?
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  • Profile picture of the author MikeFriedman
    Adding categories shouldn't change the urls unless you set the permalinks in WordPress to include the categories.
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  • Profile picture of the author melaniemilleticsdotcom
    OK! Thank you!
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  • Profile picture of the author Silvestru
    I would add that you can go ahead and silo your site as you can easily write a .htaccess file that 301 redirects the old links to the new ones (Scrapebox + some search/replace in your favorite text editor, if you need some help PM me).

    Also, I hear that the newer versions of Wordpress can do the redirects on the fly (that is, after you've changed the permalinks) but I personally never got it to work. So get a backup .htaccess to put up in case it doesn't go as planned.
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