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Analyzing you ppc campaign

by Bkv1182
3 replies
  • SEO
    • |
I was wondering if there was a way to tell what people are typing in for your broad match type keywords.... like for example, I was using a broad match type keyword, fast weight loss diet plans, but it got no click throughs on my first 322 impressions. Is there anyway to tell exactly what people were typing in on those impressions? like was it really fast weight loss diet plans or something like that so I can better optimize my ad group?


Thanks,


Bryan
#analyzing #campaign #ppc
  • Profile picture of the author FredericoVilaVerde
    Originally Posted by Bkv1182 View Post

    I was wondering if there was a way to tell what people are typing in for your broad match type keywords.... like for example, I was using a broad match type keyword, fast weight loss diet plans, but it got no click throughs on my first 322 impressions. Is there anyway to tell exactly what people were typing in on those impressions? like was it really fast weight loss diet plans or something like that so I can better optimize my ad group?
    Google AdWords' Search Query Report can show you
    all search queries. Go to the reports section and check it.
    See this article online for more help:

    Google AdWords to Show ALL Search Queries

    Regards,

    Frederico Vila Verde
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    • Profile picture of the author Dima Kritchevski
      Originally Posted by FredericoVilaVerde View Post

      Google AdWords' Search Query Report can show you
      all search queries. Go to the reports section and check it.
      See this article online for more help:

      Regards,

      Frederico Vila Verde
      Thank Frederico,

      you learn something new everyday!

      Generally i like to start off campaigns with very tight and targeted keywords which usually lets me get off to a flying start with 3-5% CTR's across the board.

      Than scaling is much easier and more natural later on when you have some data.
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  • Profile picture of the author freelistfool
    Another thing you can do is link your Adwords account to your Analytics account. Then you can see which ads / keywords converted to sales.
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