Returning to the SEO game after 3 years gone, what have I missed?

Originally Posted by sonjay

"If you are going manual, at least outsource some tasks to speed up the process."


Step 1: Keyword Research, Keyword Analysis, Competition Analysis

1.1. Answer these questions:

> How do I describe what I offer or sell?
> How do my main competitors describe what they offer or sell?

1.2. Use tools for evaluation:
> ubersuggest.org or similar Google-scrapers for relevant / related keywords
> Google Adwords Keyword Planner

Essentially, you are looking for keywords with enough search volume and relatively low competition.

Prioritize working on keywords in batches of 10 to 15.

1.3. Depending on what you want to accomplish, and to speed up populating your whole website, just create webpages below 10 or even below 5.

Make sure that you use each 2 to 3 keywords from your initial list, in the title tags and / or webpage file name. For this purpose, WordPress as the CMS will be the number choice.

1.4. Make sure that you have unique, extensive content of about 1,000 words in each webpage, better if backed by research data from authority websites like Wikipedia or online news sources. I found out that it does not hurt if you actually link your content to authority content providers within your field.


STEP 2: Create At Least One Other Relevant Website

In most cases, this has really come to this.

Purchase a domain name to be developed into a website of broader category than (or similar to) the one to be promoted. If possible, purchase a domain name that already has Google-PageRank and traffic. I personally use PR Powershot for this step.

2.1. WordPress as backend shall be installed. For ONPAGE OPTIMIZATION FACTORS, the All-in-One SEO Package shall be installed and utilized.

2.2. Earlier, we have selected 10 keywords. The first keyword in the list will be used in the TITLE of the HOME PAGE.

2.3. The 2nd to the 10th keywords will each be used as TITLE of PAGEs. Pages will be created by just using the dashboard menu of WordPress.

I mainly modify articles with private label rights (PLR) which I get from a membership-website which has not failed me, or I just describe what should be expected from the particular PAGE. Some of the pages will contain an uploaded image, containing one of the 10 keywords as the image name and alt tag attribute.

2.4. Populate the website with 5 to 8 posts, 800- to 1,000- word article in every post. Use PLR articles which are modified about 30%. Including some curated content also helps.. to do this, set up Google Alerts and / or visit news websites like CNN, BBC, and the like.

2.5. Modify the footer area to contain links pointing to:

> a permanent webpage of Google.com or a search query webpage ( https://www.google.com/search?q=dog+breeding+tips+labrador )use anchor text here
> webpage from a news website or information website (.edu / .gov); also use anchor text here
> the website being promoted; don't use anchor text in this link, just naked URL

2.6. Install the Social Networks Auto-Poster (SNAP) plugin for WordPress. In summary, this plugin automatically posts to different social sites whenever a post is published in the WordPress-based self-hosted website. I connected Facebook, Twitter, Linkedin, and StumbleUpon here; social sites I am active in.

2.7. Install other plugins according to what must be achieved, like tracking.


STEP 3. Enroll Your Relevant Website into Fightback Platform

This way, FBack subscribers will then help in populating the extra website with relevant content. Every FBack member is also entitled to submit guest-posts to theme-related websites. This is how you will get high quality and contextual and very relevant backlinks.. all of which are necessary to dramatically move a website's rankings upwards.

This is the closest you can get to having a private blog network, a network of self-hosted, paid websites.. that you can have access to. FBack only works when WordPress sits on the TOP LEVEL DOMAIN, so we are sure to get access to more websites and not just sub-domains.

Having FBack at our disposal is also as natural as we can get, in our efforts to attract traffic from search engines, primarily from Google. Why? Because when a guest post with a backlink is published, the owner of this guest post will generate backlinks and / or traffic towards this guest post.


STEP 4: Get Other Links

However, a good backlink must not be the only backlink. To complete this methodology, we need other backlinks coming from different websites (variety), and with different types (diversity).

4.1. Set up your own Web 2.0 Network or "announcement chain" of websites, on a where-and-when-applicable basis:
> Ezinearticles
> Scribd
> Blogspot
> Facebook
> YouTube
> Google+
> Twitter
> Linkedin

Use older accounts and pen name(s) for Ezinearticles. Just connect to one another what can be connected.

4.2. Use your Fightback Subscription to get backlinks pointing directly (tier 1 backlinks) to the homepage URL of the website you want to make money from (the money site).

4.3. Use bookmarks, documents sharing websites, wiki webpages, government and authority redirects, statistics and monitoring websites, pinging websites - once a week for your website pages, and for 70% to 80% of your tier-ones mostly.


STEP 5. Do What the Competition is Doing

5.1. Try to convey your competitors' message in such a way that it has never been said / presented before.

5.2. Use competition checking tools like semrush.com and backlinks checkers. Your on-the-page (onsite optimization) factors must only be next to conversion (how to make your visitors respond to your content or promotion). Try to get similar type of backlinks linking to competitors' websites, from exact sources or similar.


OPTIONAL STEP 6. Troubleshooting

I use Statcounter.com to know my website visitors. I use ProRankTracker.com to monitor rankings. These kinds of tracking tools must be in place for you to be able to decide if you need to do something more.

Usually, the methodology I shared here may already be considered as a "surefire" way to getting ranked at the first page of search results, provided that this is implemented at a minimum of 2 full runs in 2 months, and that the competition level is below 0.7 according to Google calculations. But I only have a smaller data-set compared to companies offering related services, so my claims here only involve the niches or audiences which I have data for. Here is what I do for troubleshooting:

6.1. If the niche proved to be a competitive one, meaning I can't move keywords upwards after 30 days, I get another domain with Google-PageRank higher than the first tier-1 site, and set up this new one like the previous steps, this time covering new relevant keywords.

6.2. Follow through with all the steps, making sure that I include 70% of all first-batch backlinks. For example, only 70% of the backlinks earlier generated shall be submitted to pinging websites, or create another tier of links for 70% of the first-round backlinks.

6.3. Utilize press releases. Do this by creating a news-type of article by focusing on topics like unique selling point of the business, or the recent business-related actions of decision-makers, or a call for applicants for open jobs.

This should be well-coordinated with the appropriate personnel-in-charge. Press releases generate short-term traffic boosts which impact rankings. These troubleshooting steps should do the trick of getting visits from organic search results.


IN CLOSING

If you want me to get involved, just send me pm for affiliate links. I will add value to your expenditure by rendering services and providing other resources.

However, the more important things you have to make a part of your "make-money principles":

1. This is a business you are building. The best way will not always be the cheapest or fastest way.

2. Taking action is absolutely necessary. This is a very important reminder especially for online earners, given the amount of information and distraction we receive daily in our efforts to establish our business. I know there is a lot of preaching and motivating and pushing happening around us to help us make things happen, but the point is really to implement what we have learned!