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Display URL?

by WarrenW
8 replies
  • SEO
    • |
Hi,

I get confused. Please help.

Let say my affiliate URL is AAA.vendor.hog.clickbank.net and the merchant's website URL is vendor.com. For an Adwords campaign, should I assign AAA.vendor.hog.clickbank.net to the display URL and vendor.com as the Destination URL?

Using a landing page landing.com, should I assign landing.com to the destination URL?

Thanks in advance
#display #url
  • Profile picture of the author Brian_Mahaffey
    The display URL MUST match where the user ends up once they click the ad. The destination URL can be anything as long as it's final desitnation is putting the user on the display URLS's domain (i.e. in the users web browser must have the display URL in it at the end of any re-directs).
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    • Profile picture of the author WarrenW
      Thanks for the explanation. Please bear with me a little more. I'm still confused. If the Display URL is the website the visitor ends up with, does it make the display URL the destination? What are the intends for these two URLs?
      Seems to me my statement in the last message should be reversed. Isn't it?

      How do I specify the affiliate for a campaign? Should I put down the affiliate hoglink some where?

      Thanks in advance.
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      • Profile picture of the author MKons
        Originally Posted by WarrenW View Post

        Seems to me my statement in the last message should be reversed. Isn't it?
        Yes.

        Display url - website where the user ends up.

        Destination url - your hop link, tracking, redirect, whatever (must eventually lead to the same site as display url).

        Using a landing page landing.com, should I assign landing.com to the destination URL?
        Use landing.com for display url and either landing.com or something like landing.com/chickencoopguide for destination url.
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  • Profile picture of the author WarrenW
    You guys are so helpful!

    You say the destination URL can be either the landing page or a subdomain of it when using a landing page. How do I specify the affilite using the hoglink to AdWords if I don't assign it to the destination URL? This one is actually is my #1 confusion.
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    • Profile picture of the author MKons
      Originally Posted by WarrenW View Post

      You guys are so helpful!

      You say the destination URL can be either the landing page or a subdomain of it when using a landing page. How do I specify the affilite using the hoglink to AdWords if I don't assign it to the destination URL? This one is actually is my #1 confusion.
      Are you direct linking to an offer?
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      • Profile picture of the author WarrenW
        Sorry, not sure the mesning of the word "offer" here. I'm planning to come up with 2 versions of the same ad - one with direct linking and one using a landing page. The landing page will do presale a little bit and switch to merchant's site. It doesn't handle any sale transaction.
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  • Profile picture of the author NickL
    Hey, Warren,

    The display URL is what displays with the ad for the user to see - the destination URL is where the user is taken when they click the ad.

    If you are testing the use of a direct hop link AND the use of a landing page, you will have to do it this way:

    (using hop link)

    Headline: Ad Header
    Description Line 1: Ad text line one
    Description Line 2: Ad text line two
    Display URL: www.TheProductsURL.com
    Destination URL: YourClickBankId.theProduct.hop.clickbank.com

    The destination URL will end up taking the user to the display URL above right away - so it is ok with Google.


    (using your landing page)

    Headline: Ad Header
    Description Line 1: Ad text line one
    Description Line 2: Ad text line two
    Display URL: www.YourWebSiteURL.com (the domain name that your landing page is on)
    Destination URL: www.YOURLandingPageURL.com

    You cannot use the product's website URL for the display URL in this case - because the user will not be taken to the product site - they will be taken to your landing page at your domain name (they GO to your destination URL). Then they will have links to go to the product page. Google wants the display URL to be the same place the user will be taken right after they click the ad - which will be your web site (for the landing page option).

    I hope this makes it clear. Good luck!

    Have a great day!
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    Have an Excellent Day!

    ~ Nick

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    • Profile picture of the author crystyignat
      WarrenW, please note that there are several companies which don't allow you to use their brand name or their url in your ad text. So in this case you need to opt for your landing page.
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