Cooccurrence/Cocitation vs linkbuilding
- SEO |
Lately I'm starting to see some articles and posts about cooccurrence (sharing keywords with other sites in your niche) and cocitation (having your brand mentioned on other sites in your niche, especially major/popular cites) as growing in importance for SEO as linkbuilding slowly declines.
None of these articles are claiming cooccurrence and cocitation are more important than linkbuilding-yet. Some are predicting that as the trend continues, they will eventually become more important that linkbuilding.
Like anyone involved in content marketing these days I try to keep up with changes in SEO, but the discussions on this one are getting into the esoteric level for me. How important do folks here think it is to understand and implement cooccurrence and cocitation? Is this something we as marketers need to worry about now, or just keep an eye on for the future?
None of these articles are claiming cooccurrence and cocitation are more important than linkbuilding-yet. Some are predicting that as the trend continues, they will eventually become more important that linkbuilding.
Like anyone involved in content marketing these days I try to keep up with changes in SEO, but the discussions on this one are getting into the esoteric level for me. How important do folks here think it is to understand and implement cooccurrence and cocitation? Is this something we as marketers need to worry about now, or just keep an eye on for the future?
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