[ Case Study ] Organic Ranking Strategy Benefits a Travel Website

OVERVIEW

This website is initially created as a container of direct backlink (tier-1) pointing to a different money site. This later evolved as a money site itself, selling travel packages.

The organic ranking strategy rests heavily on PBN posts as tier-1's.

Activities documented and presented here are grouped into three major components. The "Preparation" component covers activities which are important for the implementation of activities of the other components. "Onpage Optimization" are activities done inside or within the money site itself. The last component "Offpage + Branding + Traffic" covers things done outside the money site.

Note that some activities are done because the client wanted them that way.

The case study is about getting natural rankings in Google's first page.


FIRST PART = ACTIVITIES IMPLEMENTED


September 2013


1. Preparation

1.1. Keyword Research
1.1.1. utilized Ubersuggest.org
1.1.2. utilized Google Adwords Planner
1.1.3. calculated keyword efficiency for prioritization

1.2. Content: Research and Creation
1.2.1. signed up for, retrieved, and rewritten Google Alerts
1.2.2. modified Private Label Rights (PLR) articles
1.2.3. modified PLR videos and images


2. Onpage Optimization

2.1. Two (2) articles of 1,000+ words posted

2.2. Money-site linked to related authority sites

2.3. Installed plugins


3. Offpage + Branding + Traffic

3.1. EzineArticles.com linked directly to money-site (tier-1)
http://ezinearticles.com/?Being-Wise...vel&id=7987342

3.2. Webs.com (web 2.0) linked to related authority sites; scheduled linking to money-site (tier-2)
move forward or move on

3.3. Blogspot.com (web 2.0) linked to related authority sites; scheduled linking to money-site (tier-1), EzineArticles.com and GoArticles.com (tier-2)
to and fro

3.4. Shared tier-1’s via Facebook and Twitter personal accounts

3.5. Created web 2.0 linkwheels for Webs.com and Blogspot.com blogs


4. September 2013: Highlights

• more time allotted for preparation activities
• created and repurposed content manually
• created backlinks manually
• tier-1 backlinks have the highest quality
• popup for lead capture installed


October 2013


1. Preparation

• Used resources earlier generated


2. Onpage Optimization

• Deals posted
• popup removed
• scheduled posts

3. Offpage + Branding + Traffic

3.1. Published ebook on Amazon Kindle

3.2. Bookmarked money-site and tier-1’s (using OnlyWire services with 5 sites)

3.3. Shared tier-1’s via social networks; added G+ and Linkedin (result: tier-2)

3.4. Created Google PageRank-ed site (PR site); enrolled this to Private Blog Network (PBN)

3.4.1. utilized software for finding + evaluating expired domains with PR + traffic
3.4.2. modified PLR content and Google Alerts; published on PR site
3.4.3. PR site linked to authority sites, linked to money-site (tier-1)


4. October 2013: Highlights

• popup for lead capture was removed
• tier-1’s (PR blog posts) were created


November to December 2014

• prioritized other projects of the same client


January 2014


1. Preparation

1.1. Keyword Research, competition analysis for new batch of search terms

1.2. Created quality content (articles with images and videos)


2. Onpage Optimization

2.1 Deals posted

2.2. scheduled posts

3. Offpage + Branding + Traffic

3.1. Submitted posts (PBN) linking to PR sites (result: tier-2)

3.2. Published documents on Scribd linking to PR sites (result: tier-2)

3.3. Bookmarked tier-1’s of PR sites (result: tier-3)

3.4. Published mini-wikis for PR sites (result: tier-3)

3.5. Shared tier-1’s of PR site via social networks (result: tier-3)

3.6. Utilized Indexer Software for tier-1’s of PR sites (result: tier-3)

3.7. Generated RSS feeds (HTML2RSS.com) of mixed backlinks (result: tier-2 and tier-3); RSS sites submissions

3.8. Provided quality answers to forums (tier-1)


4. January 2014: Highlights

• more diversified linking
• more backlinks generated to benefit PR sites as well
• started using software for creating mini-wikis and social bookmarking


February 2014


1. Preparation

1.1. Created quality content (articles with images and videos)

1.2. Research for more backlinks targets


2. Onpage Optimization

• Deals posted


3. Offpage + Branding + Traffic

3.1. More of content creation, repurposing and distribution (tier-2’s and tier-3’s)

3.2. Provided quality answers to forums (tier-1)

3.3. Added new social bookmarking sites using WordPress CMS

3.4. Added more mini-wikis

3.5. Ordered from traffic brokers for visits to tier-1’s


4. February 2014: Highlights

• more backlinks generated to benefit PR sites as well
• paid for traffic / visits to tier-1’s


March 2014


1. Preparation

• Created quality content (articles with images and videos)


2. Onpage Optimization

• Deals posted


3. Offpage + Branding + Traffic

3.1. More of content creation, repurposing and distribution (tier-2’s and tier-3’s)

3.2. Provided quality answers to forums (tier-1)

3.3. Added authority redirects-sites

3.4. Ordered from traffic brokers for visits to tier-1’s


4. March 2014: Highlights

• allotted more time on indexing tier-1’s and tier-2’s of money-site
• started working on more projects for the same client
• paid for traffic / visits to tier-1’s


April 2014: Highlights

• focused on indexing tier-1’s and tier-2’s of money-site
• focused on indexing tier-1’s and tier-2’s of PR sites
• paid for traffic / visits to documents (tier-1’s)
• paid for business citations


SECOND PART = ORGANIC RANKINGS


MONEY SITE: FLYPERUNOW.COM

Attachment 20881

Attachment 20877

Attachment 20879

Attachment 20878

Attachment 20880

Summary of Organic Rankings Results:

= no significant onpage and offpage activities done from November to December 2013

= Google page 1 rankings first monitored by January 2014

= no significant backlinking done since May 2014, except some bookmarking of PR sites

= at least 17 main keywords in the first page, 4 in #1 position


Breakdown of Backlinking Strategy:

Tier-1 = PBN, EzineArticles.com, Scribd Doc's, Web 2.0 (Webs.com + Blogspot.com)

Tier-2 and Tier-3 = PBN posts, Meta-stats sites, Social Bookmarks, Mini-wikis, Authority Redirects, Pinging, RSS Feeds


The (linking) structure of the PR sites:

PR 9 [general theme]
linking to
PR 4 [general theme]
linking to
PR 3 [travel theme]
linking to
Money Site

..