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Is it worth even paying for SEO during a Penguin/Panda recovery/cleanup?

by David C.
8 replies
  • SEO
    • |
I currently pay for SEO services. My site got hit hard by panda/penguin penalty back in may 2013.Site never even got close to recovering.

Same SEO company offers penguin/panda cleanup. I probably have a truckload of bad links. Should I just pay them for the cleanup, and stop paying for SEO? I mean, would the SEO work just get lost (and money thrown down the drain) until site has better standings in Google's eyes?

Thanks
#paying #penguin or panda #recovery or cleanup #seo #worth
  • Profile picture of the author TygraOlympia
    First, analyze why you were penalized. DO NOT ASSUME.

    If the SEO Company you worked with caused you to crash do you think they'll be able to fix the problem?

    If yes, then do so. But if you said no, then cut the ties.

    Finding out what happened to your backlinks is #1 in the list of things to check.
    #2 is how good is your content in comparison to your competitors?
    #3 check if your competition stepped up their game with HQ backlinking and/or content
    #4 find out as much as you can about the recent update and work with it

    Reassess your site from top to bottom and check out your competitors.
    Fix up what you can on your own. Whatever task you cannot manage would be smart to find someone who has the credentials to help. Preferably someone who has done SEO work and has a portfolio of clients that HAVE NOT been penalized by the update.
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  • Profile picture of the author jockeym
    I agree with TygraOlympia--"If the SEO Company you worked with caused you to crash do you think they'll be able to fix the problem?"
    Do not waste any more time mate, and know the real issues.
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    • Profile picture of the author David C.
      It's a different company than the one that caused the issues in the first place.. but good advice thus far. thanks
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  • Profile picture of the author netanel23
    Why in the heck would you pay the company that screwed you more money to "fix" the problem?

    Sounds like they'll produce more garbage results for you and probably do more harm than good.

    To answer your original question though, no you shouldn't be doing SEO while doing cleanup. It's counter intuitive and will likely result in having to do more cleanup on the links that you just create.

    I recommend removing the over-optimized and crappy links first, that way you've got a solid foundation to move forward from. There are many services that can help you do this such as Google Penalty Recovery & Backlink Removal Service - LinkDelete.com

    Finally, after cleaning up the links and getting your profile back to a more natural level then it's time to find a more reputable SEO service or link building service that won't kill your rankings with the next Penguin update, which is right around the corner.
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  • Profile picture of the author craighakwins
    For sure. The last update was pretty much the same as always, more hitting over optimized anchor texts. If you get the right SEO and do your link portfolio well, there's no need to worry.

    Also try to find out what caused your penalty.
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  • Profile picture of the author EdwardRocha
    As once you are penalized by google before starting SEO I think you have to take a look at their portfolio and also to their working techniques. First of all try to find the reason behind your penalty, then you can fix it. Make sure you are not repeating same mistake again.
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  • Profile picture of the author ConsultJoseph
    There's no "SEO WORK DOWN THE DRAIN" in the first place since the mere fact that you got penalized means that the "SEO" work done by that company was risky, lacking in quality and obviously lacking in result.

    My suggestion would be to find out what caused the penalty and do as much as you can to remove/fix whatever the issue is before you spend another dime on getting someone to fix anything or else you'll simply just be wasting more money down the drain.
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  • Profile picture of the author nik0
    Banned
    Originally Posted by David C. View Post

    I currently pay for SEO services. My site got hit hard by panda/penguin penalty back in may 2013.Site never even got close to recovering.

    Same SEO company offers penguin/panda cleanup. I probably have a truckload of bad links. Should I just pay them for the cleanup, and stop paying for SEO? I mean, would the SEO work just get lost (and money thrown down the drain) until site has better standings in Google's eyes?

    Thanks
    Consider a new site before anything else.

    Good chance your SEO company made it only worse.

    Penguin penalties are very hard to get rid of and disavowing is no guarantee for success, even if disavowing would be successful you probably won't have a link left to achieve rankings like you had before. That's the biggest problem most deal with, buying links that both ranked you and tanked you.
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