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Main KPI in SEO.

by Chris Ford
5 replies
  • SEO
    • |
Welcome colleagues.
I have a question. What KPI are you targeting in your job or in the selection of contractors? I have heard many different versions, but which ones do you think are the most effective, if we are talking about SEO and internet marketing?
Thanks for your reply.
#kpi #main #seo
  • Profile picture of the author seoace
    If you're purely focusing on ranking in the serps then...
    Primary: Organic traffic and goal conversions (all tracked via Google Analytics)
    Secondary: Rankings
    Signature
    Who else needs a SEO Client Dashboard for their SEO services ?
    Let your clients monitor their SEO campaigns (Rankings, Backlinks and Work Done)
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  • Profile picture of the author MatthewReece
    And what about ROI?
    May be traffic and conversions can't be the most important KPI in business?
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  • Profile picture of the author hirithk
    Hi
    KPI is mainly used for keyword rankings, Klipfolio is providing some offers regarding KPI, Please check in that.
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  • Profile picture of the author ActionEstore
    Go for keyword ranking & brand exposure... This will surely improve your KPI
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    • Profile picture of the author dburk
      Hi Chris,

      The most important KPI will vary a bit depending on the purpose of the website and the purpose of the SEO campaign in particular.

      For commercial websites, the most important KPI is almost always Total Profit, and of course the KPIs that are used to calculate total profit:

      (Value Per Click - Cost Per Click) * Total Clicks = Total Profit

      Within each of those secondary KPI's you can drill into the third level of KPIs that are used to calculate each of the secondaries, and so on.

      If a campaign's goal isn't to turn a profit, then you will use a different primary KPI. For example, if your website's main purpose is to reduce expenses by providing support online rather than via telephone, your primary KPI would be Total Savings, and secondary KPIs would be the KPIs that are used to calculate total savings:

      (Value Per Click - Cost Per Click) * Total Clicks = Total Savings

      Hopfully you are seeing a pattern by now... it almost always boils down to (value per action - cost per action) * actions = total value. The only variable is the primary "Value" that is sought from your campaign. Your third level of KPIs are really just measurable activity used to calculate the values used to calculate the primary goal of your campaign.

      Don't get caught in the trap that many set for themselves, thinking that a few of the third level KPIs are the important ones, as you can end up focusing too much on the things and do more harm than good.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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