Great article from S.E.L. debunking common myths of SEO services
- SEO |
The 10 Worst Link Building Assumptions
Some highlights:
1. I Can Tell You How Many Links It Will Take To Rank. I can certainly guess (42, always), but that's only after spending a lot of time doing analysis and research. My problem with this assumption is that it sets the whole relationship up for failure from the beginning. I can't predict algorithmic shifts or what your competitors are doing (or what you're doing without telling me), so it's irresponsible for me to pretend that I can, just to get your business. |
Also, be honest about what SEO you've done in the past. This can have a definite impact on your vendor's ability to perform. Honesty can only help.
3. I Can Guarantee What Position You'll Hit. At least a dozen times over the years, potential clients have tried to figure out why I won't guarantee certain rankings -- because they're spoken to several SEOs who will. (A guarantee like this is a warning sign of a questionable SEO.) |
9. Any Free Link Is A Good Link. I used to believe this, wholeheartedly. Now? I've seen some vicious penalties on sites that never bought a single link, never did outreach to get links, and basically just got screwed by having linkable sites. |
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imbikinigirl -
Thanks
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KingRoyal -
Thanks
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