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SEO question about using quotes (Google Sniper approach)

by BillyPilgrim
4 replies
  • SEO
    • |
In a now-closed product (Google Sniper), the author suggests using a keyword phrase that get less than X amount of searches/month, in quotes, and fewer than Y competing sites. Using this formula I get a large number of searches and a small number of sites.
But taking the quotes away I get a much larger number of sites (obviously). I'm wondering what the advantage is in using the quotes. If I SEO the site well, will it rank as well as the quoted numbers?
#approach #google #question #quotes #seo #sniper
  • Profile picture of the author bigcat1967
    as for me - I just forget about the quotes. I optimize my site well - make sure I have the right keywords and backlink the heck out of my site - I know I'll do well. I woudln't get hung up on quotes/non-quotes and all that. KISS (Keep It Simple Silly)
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  • Profile picture of the author debra
    Originally Posted by BillyPilgrim View Post

    In a now-closed product (Google Sniper), the author suggests using a keyword phrase that get less than X amount of searches/month, in quotes, and fewer than Y competing sites. Using this formula I get a large number of searches and a small number of sites.
    But taking the quotes away I get a much larger number of sites (obviously). I'm wondering what the advantage is in using the quotes. If I SEO the site well, will it rank as well as the quoted numbers?
    What the author is going for is exact match in the search queiry.

    If you want this is work really well...the exact match will need to appear in the title, keywords, description, H! and H2 tags.
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  • Profile picture of the author affiliated survivor
    The advantage of searching in quotes is to know the number of your real competitors for that keyword. The lesser the better. Pages that do not appear in quotes are easier to beat.

    About Google Sniper. I think the real problem is that the number of visitors shown in the keyword tool is not what you can expect. The author mentions this, but in real it is much worse. Expect about 10%.

    There were a few threads here on this subject, one with a formula that came up with about 10%. In my own experience this is what you can expect.
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  • Profile picture of the author Steven Heron
    affiliated survivor is correct. Of course you're not expecting your customers to type anything with quotes, however, as stated, it will give you rough idea how much competition you have.

    Another thing that I find people get confused with is they think that the Google keyword tool indicates the amount of searches for a phrase. It doesn't. It indicates searches for phrases containing the words indicated.

    For instance, the word "water" by itself has tens of millions of searches a month. These searches don't reflect people who search for "water" by itself, once again, they reflect searches for keyword phrases containing that word.

    It's for this reason that you need to build authority for long tail keyword phrases, in addition to the broad keyword. Even if your site ranked #1 for a broad term that's supposedly searched for millions of times a month, it doesn't mean you'll get much traffic at all, not unless your site has authority for a substantial number of the actual, long-tail keyword search terms as well.
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