Ecommerce SEO - Any recommendations?

by SEO4hire 12 replies
Hello all. One of my clients has an ecommerce site, and it has stalled out in terms of progress over the last 2-3 months. I have tried several safe techniques over that time, but have not seen much improvement. With the current state of SEO, I am afraid to roll the site on any gray hat techniques. Does anyone have any recommendations that have yielded significant gains that aren't too risky?
#search engine optimization #ecommerce #recommendations #seo
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  • Profile picture of the author KingRoyal
    Hey man! I have some suggestions for you if you are interested. Feel free to add me on Skype if you would like to talk about it.
    John
    Skype = SEOTeammate
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    • Profile picture of the author paulgl
      Are you going to tell your "client" that you are searching for clues on the WF,
      you will be forwarding any payment to the people at the WF, and you have
      decided to get out of the "business"?

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author SEO4hire
        Originally Posted by paulgl View Post

        Are you going to tell your "client" that you are searching for clues on the WF,
        you will be forwarding any payment to the people at the WF, and you have
        decided to get out of the "business"?

        Paul
        What is the point of your post? Got bored and decided to go trolling? I have learned a lot from forums like this and others, and based on the name and description of this section, that is the point behind it. Good to hear that you know everything when it comes to SEO and do all of your own linkbuilding by hand, but most don't, and for that reason come here to pick the brains of others.

        I am seeking suggestions...not criticism. If you can help, please offer your recommendations.
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        • Profile picture of the author UnkwnUsr
          Originally Posted by SEO4hire View Post

          What is the point of your post? Got bored and decided to go trolling? I have learned a lot from forums like this and others, and based on the name and description of this section, that is the point behind it. Good to hear that you know everything when it comes to SEO and do all of your own linkbuilding by hand, but most don't, and for that reason come here to pick the brains of others.

          I am seeking suggestions...not criticism. If you can help, please offer your recommendations.
          I think his point is that you probably shouldn't take an SEO gig unless you actually know quite a bit about SEO. If you want to do SEO for your own sites I'm sure everyone would help you out. Your user name though implies that you don't need any help and actually should be able to rank sites on your own.
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          • Profile picture of the author SEO4hire
            Originally Posted by UnkwnUsr View Post

            I think his point is that you probably shouldn't take an SEO gig unless you actually know quite a bit about SEO. If you want to do SEO for your own sites I'm sure everyone would help you out. Your user name though implies that you don't need any help and actually should be able to rank sites on your own.
            If that is his point, then it is a bad assumption on his part. I have been doing SEO since 2007, and know quite a bit about it. Ironically, I have successfully ranked a few ecommerce sites in the past, so this isn't new to me. As anyone in the SEO industry knows, the SERPs are very volatile, and what worked 6 months to a year ago may not work now. I have had success with ecommerce sites in the past, but am having a hard time getting this one over the hump, and thought I would reach out to others in the field and see if they can suggest something that I haven't thought of yet.

            I feel like I am very knowledgeable when it comes to SEO, but I am not naive enough to think that I know everything. I have gained much of my knowledge by tapping into the knowledge and experience of others. For those that know everything there is to know about SEO, congratulations...I salute you.
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  • Profile picture of the author nettiapina
    Originally Posted by SEO4hire View Post

    Does anyone have any recommendations that have yielded significant gains that aren't too risky?
    How could anyone help without knowing anything about site or the situation? "Ecommerce" does not really say anything. You should also tell us what you've tried so far.

    Well, the semi-spambots on this forum will try anyway. Cue up for the posts of poor advice and magical thinking.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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    • Profile picture of the author SEO4hire
      Originally Posted by nettiapina View Post

      How could anyone help without knowing anything about site or the situation? "Ecommerce" does not really say anything. You should also tell us what you've tried so far.

      Well, the semi-spambots on this forum will try anyway. Cue up for the posts of poor advice and magical thinking.
      Based on what I have read on Moz, Searchengineland, forums, etc., ecommerce sites are looked at differently than others when they are ranked. Not sure what you mean by "site or the situation", but the site sells products for infants, it is about 3 years old, and has several keywords just outside the top 10.

      I have used old school methods like niche directories and article marketing (recommended by a few well known sites), social signals, press releases and infographics.
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      • Profile picture of the author nettiapina
        Originally Posted by SEO4hire View Post

        Based on what I have read on Moz, Searchengineland, forums, etc., ecommerce sites are looked at differently than others when they are ranked. Not sure what you mean by "site or the situation", but the site sells products for infants, it is about 3 years old, and has several keywords just outside the top 10.
        Since you're experienced you must realize that it's pretty hard to operate without seeing the actual site, and preferably also some accurate SERP positions. This info is better than nothing. You're right - ecommerce sites are a bit different in some areas.

        I don't know if the on-page is any good, and unfortunately I trust no-one on that. You see people on this forum who claim to have everything optimized, but lack h1 titles or some other major element. If you're a seasoned vet you're probably not making the most silly mistakes on this front.

        Some modern systems have microdata/schema.org definitions out of the box. Those may or may not help. I know SEO operators who insist on having them implemented.

        I find it likely that you've got a lot of competition no matter where the site is targeted. This might be obvious, but if you've got good competitors you can try to learn from them. What kind of backlinks do they have? What's the site structure - individual pages, listings, front page? Do they have some kind of marketing deals or affiliations you can spot? Etc.

        Content is often a huge problem for ecommerce sites. It might come from the manufacturer, or just be as dull as dishwater. Both of these make it hard to get spontaneous links from blogs and other good link sources. The best ecommerce sites I know use humor or good writing to set themselves apart from the masses. One shop I follow has repeatedly trolled their way to local newspapers with product titles and descriptions that are delightfully tasteless. I'm sure that particular trick doesn't work for you, but being cutesy and appealing to emotions just might. The downside? This is fairly labour intensive and requires a copywriter who can hit just the right notes.

        Originally Posted by SEO4hire View Post

        I have used old school methods like niche directories and article marketing (recommended by a few well known sites), social signals, press releases and infographics.
        Depends on what you mean by these individual methods. If it's the bulk variant these are probably not very effective. Article marketing, for example, is the recommended SEO gimmick of the yesteryear. It still works if your articles appear on genuine sites, but most IM marketers try to game the system by using article farms. The same goes for press releases.

        Social signals are not directly SEO. Some sites are easier for Google to spider, but others are just hopeless. Pinterest and Google+ are among the better ones. You can also run your Pinterest account so that you're essentially promoting products.

        I'd try some sort of blogger outreach to get the mommy bloggers and other players in the right niche. Of course not the easiest thing to do, and probably requires some incentive for them to even consider. I'd also have social media presence in Facebook at least.

        See if there are mommy forums in your language / area and if they can help you in any way. I'd rather go for sponsored messages and links than do any spamming or astroturfing, but of course it depends on that particular forum.
        Signature
        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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  • Profile picture of the author dhaka029
    Banned
    [DELETED]
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    • Profile picture of the author SEO4hire
      Originally Posted by dhaka029 View Post

      For E commerce site's SEO wordpress All in one SEO is the best plugin, it works very nice with woo commerce. I am also using Moonsearch.com. They are very helofull & result oriented.
      I am familiar with All in One SEO. I think my onsite SEO is in good shape overall. I am looking for backlinking techniques that I may or may not be familiar with that have produced solid gains for an ecommerce site. I appreciate the response though
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  • Profile picture of the author andreint
    This is probable THE best tutorial on the subject. Must read for anyone in e-comm.

    Article created by Charles Floate
    E-Commerce Made Easy - How To Build, Manage & Market Your Website
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  • Profile picture of the author seosuperstar2014
    You can optimize the description of the products, so that it would rank your site high for that keyword...
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  • Profile picture of the author shashikant1010
    you can do as much as good onpage optimization
    and create a good backlink
    but if still no rank then use ppc network because
    there have your competitor was amazon and flipkart and they have so good seo expert. so want to beat its not easy as i guess.
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  • Profile picture of the author dgui123451
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