What causes a drop in impressions ?

by Beardo 7 replies
My site has seen a drop in visitors of about 30% recently. All my keywords still rank as the always have. Webmaster Tools says all my keywords ( 100+ ) are down 25-30% on average.

Unless people are just too busy watching the World Cup or something I can't understand why there would be a drop in impressions if my rankings haven't changed. These are evergreen keywords. Any ideas guys ?
#search engine optimization #drop #impressions
Avatar of Unregistered
  • Profile picture of the author Blaine Smitley
    Are the keywords/products/services seasonal?

    I have a few sites that have very predictable fluctuations with impressions. I've been watching them 3 years now and have deduced that it's a completely seasonal thing.
    {{ DiscussionBoard.errors[9330912].message }}
  • Profile picture of the author Beardo
    Nothing seasonal. Nothing geographical. Nothing device related.
    {{ DiscussionBoard.errors[9330933].message }}
  • Profile picture of the author ppscslv
    Events like World Cup or 4th July or weekend days or etc can be a cause.
    Do you want to Resell Social Media Services (Twitter followers, Facebook Likes, etc)?
    {{ DiscussionBoard.errors[9331094].message }}
  • Profile picture of the author ConnectVT
    World cup can impact the rankings. 715.1 million people watched the final match of the 2006 FIFA World Cup.
    {{ DiscussionBoard.errors[9331455].message }}
  • Profile picture of the author WebStatsO
    It depends on what your niche is. And yes huge events like the world cup might cause the drop. Check your site back once the event is over as it might get back to normal.
    Website Worth - Know your websites worth, statistics and WHOIS ip lookup.
    {{ DiscussionBoard.errors[9331521].message }}
  • Profile picture of the author rahmanpaidar
    Don't rely on the numbers that Google shows you.
    They won't show you the exact numbers, statistics, graphs on all their products.

    They show you:
    - Inaccurate number of links.
    - Inaccurate number of search queries.
    - Inaccurate CTR, clicks and etc...

    The only thing that they show you correctly is the correct ordering of the webpages in SERP.

    That's all there is to it.
    {{ DiscussionBoard.errors[9332024].message }}
Avatar of Unregistered

Trending Topics

  • 99 {{ upvoteCount | shortNum }}

    Warriors .... Warriors.... what would you like to LEARN?

    Good Morning awesome Warriors... I'm happy to announce that The Warrior Forum is planning to create our first COURSE. Yes... Powered by Warrior Wisdom... yeah!! Made at home. But before ... [read more]

  • 8 {{ upvoteCount | shortNum }}

    Is this true? Can we sell on premium themes?

    asc in Internet Marketing

    I was looking for a particular WP theme and it costs around $100. Then an advert popped up saying I could purchase it for $4.99. Went to the site to ... [read more]

  • 70 {{ upvoteCount | shortNum }}

    How I Sold 985 Copies of an Affiliate Offer in 5 Days (Step by Step)

    When I first started online in 2002, it took me a year to sell 985 copies of anything. These days, I can typically do it in the span of a ... [read more]

  • 33 {{ upvoteCount | shortNum }}

    1 Powerful Concept that Grows Your Business

    Connect with people interested in what you have to offer. Mindfully. Versus desperately running from prospect to prospect, or from number to number. This idea sounds simple, and like common ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    Is there a good way to get a YouTuber to review my app, or game?

    timpr in Internet Marketing

    I am in the process of making a smartphone/tablet game. I was wondering if there are any decent ways to get a top YouTuber to review my game? I don't ... [read more]