Hurt by Local results

by mikerowe81 1 replies
I understand that most businesses can benefit from Local search results, however as a small Bible College, it seems to be hurting us since we are drawing students from across the country. Here's the backdrop:

When we began an SEO campaign in 2010 we quickly moved to the top for key phrases like "bible colleges" and "online bible college." In late 2012 and throughout 2013 we began to see a sharp decline in organic search traffic to the point that we now only see about 12% of the organic search traffic we once had.

It appears that at some point the phrase "bible colleges" began to focus on localized results. I recently ran a simple test by changing my location and testing that phrase in all 50 states. Our college appeared in the top ten in 31 of the locations, while most of our competitors appeared in less than 10 locations. The sites that appeared in all 50 states were of course, wikipedia, and 3 different blogs, one of which hasn't been updated since 2011.

So, my question is, is there anything we can do to improve our site rankings across the U.S. and/or would starting some kind of semi-generic blog be advantageous or does anyone have any other ideas?
#search engine optimization #hurt #local #ranking #results
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  • Profile picture of the author Blaine Smitley
    You really should have a reputable SEO person do an over all analysis for you. Then get their advice on how to move forward.

    Beyond that you're really just stumbling around in the dark with nothing to light your way other than a pack of wet matches.

    Don't get me wrong. You may get more advice than what I've given you here. But think for a minute.. How much are you paying for it, and what is it really worth.

    There are a few SEO's here on the boards that can provide the report I mentioned above and the value of an assessment from the right one will far out weigh what you'll probably pay for it.

    Best of luck !!
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