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Any SEO company/person doing this?

by nik0 Banned
23 replies
  • SEO
    • |
I'll keep it short:

- rank a (local) site at #1
- track rankings of potential client
- setup a 301 redirect to his site to instantly rank him
- contact potential client once he ranks and make him aware of his new gained rankings and provide login to rank tracking software for proof/confirmation.

Make him a good offer.

Or is this a too aggressive way of marketing?
#company or person #seo
  • Profile picture of the author BizOnTheWeb
    You have some unique, creative ideas. I like them. But I think the 301 redirect could get you into some trouble if you're taking a domain that is completely unrelated to the content of the new domain and redirect it. Google will catch onto this. I'd be careful with that strategy.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by BizOnTheWeb View Post

      You have some unique, creative ideas. I like them. But I think the 301 redirect could get you into some trouble if you're taking a domain that is completely unrelated to the content of the new domain and redirect it. Google will catch onto this. I'd be careful with that strategy.
      I wouldn't be taking a random high PR domain, I would buy a brand new domain, publish content on it, rank it, and once it ranks I would redirect it.

      I tried it on my own money sites with totally irrelevant domains and after the 4th redirect that I added Google started to discount / ignore the 4 redirects completely and my rankings were back to where they were before the redirects.
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  • Profile picture of the author Steve Waller
    It could go one of two ways:

    1. the potential client could be delighted and you agree a deal with little effort (as you hope for)
    2. the client freaks out because he doesn't know what tactics you've used to rank his site and worries that it might not be long lasting and could do harm in the long term.

    Plus, what happens if this potential client refuses to do a deal - you just remove the 301 and try again with another company? If so, how many times can you do this without getting your site penalised?

    I'd say it is a safer business model for all involved if you pick a related but generic domain that they can add their branding to once you rank it (the rank and rent model being touted a lot right now). In other words, if the product is blue widgets, you buy and rank the domain topbluewidgets.com which they could easily use with their own branding.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by Steve Waller View Post

      2. the client freaks out because he doesn't know what tactics you've used to rank his site and worries that it might not be long lasting and could do harm in the long term.
      Good point indeed, people are scared as hell and probably have no idea what a 301 redirect is, while it's in fact perfectly safe, sure 301's can pass penalties but I would rank it in a decent way, no mass spamming or anything.


      Originally Posted by Steve Waller View Post

      Plus, what happens if this potential client refuses to do a deal - you just remove the 301 and try again with another company? If so, how many times can you do this without getting your site penalised?
      Good point once again, you can redirect 3-4 times before it loses it's power, that is based on personal experience and from what I observe from others. So yeah if 3-4 clients refuse it's money down the drain for nothing.


      Originally Posted by Steve Waller View Post

      I'd say it is a safer business model for all involved if you pick a related but generic domain that they can add their branding to once you rank it (the rank and rent model being touted a lot right now). In other words, if the product is blue widgets, you buy and rank the domain topbluewidgets.com which they could easily use with their own branding.
      That is the idea indeed, buy a keyword rich domain for them that no one will have a problem with, setup a site on it, rank it. But then I wanted to give it a twist by redirecting it.

      Maybe close the deal before setting up the redirect as I get the idea that most people develop a certain love for their own site and thus it would be harder to sell as a rental/lease deal.
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  • Profile picture of the author Blaine Smitley
    The way I do it is..

    Get an emd. Build it out. Rank it.

    Then find somebody who's website isn't ranking but is doing pay per click.

    Call and offer to put their name logo and the owners cell# on it for one month free.

    Call them after the first month and ask them what they think.

    I've never been turned down. And have never had to wait the month. If the site is done right and the calls to action are there they will call you and ask "how much do you want"?

    I have a half dozen sites I do this with that I lease for between $200.00 to $1000.00 per month. Some of my clients been with me going on 3 years now.

    I should do more of this but am restructuring and will primarily offering SEO in the future. I have business owners that lease my sites referring their business owner buddies to me now and they want top rankings like my sites have so... If they're calling me I must know what the hell I'm doing.
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  • Profile picture of the author nobodyhere
    Wow that is a great idea! Never though of that. But too many people would take it, change the password and run away with it.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by nobodyhere View Post

      Wow that is a great idea! Never though of that. But too many people would take it, change the password and run away with it.
      Not a risk when the domain is in my posession and the site installed on my hosting, not so hard to change a password in phpmyadmin.
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    • Profile picture of the author mkgg
      Originally Posted by nobodyhere View Post

      Wow that is a great idea! Never though of that. But too many people would take it, change the password and run away with it.
      That is why you don't give away the registrar information.

      And i think seo companies should do this for their clients before expecting to be paid, rank the site then ask for money. The client will be more than happy to pay after seeing results. This is very expensive way of doing things though
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      • Profile picture of the author nik0
        Banned
        Originally Posted by mkgg View Post

        And i think seo companies should do this for their clients before expecting to be paid, rank the site then ask for money. The client will be more than happy to pay after seeing results. This is very expensive way of doing things though
        Yes and especially not doable when most of your clients come from forums.

        I used to offer a free trial for a short amount of time, got about 10 orders and 8 of them were the worse crap sites you've probably even seen in your life.

        Way too many freebee seekers.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by nik0 View Post

    - setup a 301 redirect to his site to instantly rank him
    - contact potential client once he ranks and make him aware of his new gained rankings...
    How do you know the guy won't turn around & sue you when you've claimed to rank the page, remove the 301 after no sale & his site drops like a brick, then he hires a lawyer claiming you ruined his business?

    I'm sure there's people out there that get a bit mental when others mess with their money, especially when you go advertising what you did to rank/drop a site you don't own.

    A better idea would be rank a fresh domain that you own, that way you own everything involved (domain + 301 + links). Outrank the comp./client, then say: Hey, wanna buy a site that's already ranked?
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    • Profile picture of the author nik0
      Banned
      Originally Posted by yukon View Post

      How do you know the guy won't turn around & sue you when you've claimed to rank the page, remove the 301 after no sale & his site drops like a brick, then he hires a lawyer claiming you ruined his business?

      I'm sure there's people out there that get a bit mental when others mess with their money, especially when you go advertising what you did to rank/drop a site you don't own.

      A better idea would be rank a fresh domain that you own, that way you own everything involved (domain + 301 + links). Outrank the comp./client, then say: Hey, wanna buy a site that's already ranked?
      Point taken, and selling it instead of leasing ain't such bad idea either indeed.
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      • Profile picture of the author Slin
        Originally Posted by nik0 View Post

        Point taken, and selling it instead of leasing ain't such bad idea either indeed.
        Yeah I used to write an article for a guy who would rank sites and then sell them, either that or sometimes he would rent out the spots on the site.

        I've never done any of this, I'm doing a "blackhat SEO" contest with some guys from my work, maybe I should try it out!
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        • Profile picture of the author nik0
          Banned
          Originally Posted by Slin View Post

          Yeah I used to write an article for a guy who would rank sites and then sell them, either that or sometimes he would rent out the spots on the site.

          I've never done any of this, I'm doing a "blackhat SEO" contest with some guys from my work, maybe I should try it out!
          Sometimes I wonder what's wisest or more profitable, ranking affiliate sites and selling them or keeping them or ranking sites for businesses and renting or selling them.

          The only thing that I don't like about selling is when there is some new Google update that tanks the site and the customer starts to make problems, which is only logical of course but at platforms like Flippa it's easy to get a bad name that way.

          With rent the income would just dry up till it's figured out and new sites are launched/ranked.
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          • Profile picture of the author dennis09
            Originally Posted by nik0 View Post

            Sometimes I wonder what's wisest or more profitable, ranking affiliate sites and selling them or keeping them or ranking sites for businesses and renting or selling them.

            The only thing that I don't like about selling is when there is some new Google update that tanks the site and the customer starts to make problems, which is only logical of course but at platforms like Flippa it's easy to get a bad name that way.

            With rent the income would just dry up till it's figured out and new sites are launched/ranked.
            I prefer the rent/lease approach. Outright selling keeps you locked in the IM bubble while leasing allows you to establish valuable long-term relationships with offline business owners. You're now their "web guy" and theyll consult you for everything they need. And of course being the digital marketing guru you can give them anything they want, for a price.
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            • Profile picture of the author Blaine Smitley
              Originally Posted by dennis09 View Post

              I prefer the rent/lease approach. Outright selling keeps you locked in the IM bubble while leasing allows you to establish valuable long-term relationships with offline business owners. You're now their "web guy" and theyll consult you for everything they need. And of course being the digital marketing guru you can give them anything they want, for a price.
              And they'll pass your name around to their business owner buddies. I made 6K in the last 4 months off of one referral from a lease customer for SEOing his site to the top.

              The lease business is a good model that keeps generating.
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  • Profile picture of the author SEOJerry
    The 301 redirect part could be an issue. But maybe set up a ranking page to local businesses and let them business know you have ranked them #1 or #2.
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  • Profile picture of the author smiles8103
    It's not too aggressive, but remember, you better be willing to find ways TO do business with locale clients. They are a different ballgame, and sometimes they don't want to pay as much without seeing results.

    For instance, you get them to page 1, and you call them right away.....if they haven't made any money from your efforts just yet, they might not be willing to show you the money

    If you are going to use this strategy, I would find potential clients that have a higher front end value per customer....aka someone like a dentist, limo company, ect. This way, they are more likely to do business because they know that what you are offering could be ALOT of money for them.

    Good luck!

    Originally Posted by nik0 View Post

    I'll keep it short:

    - rank a (local) site at #1
    - track rankings of potential client
    - setup a 301 redirect to his site to instantly rank him
    - contact potential client once he ranks and make him aware of his new gained rankings and provide login to rank tracking software for proof/confirmation.

    Make him a good offer.

    Or is this a too aggressive way of marketing?
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  • Profile picture of the author timpears
    Just rent out the site you ranked to the prospect. Use a cloak method to overlay the prospect's site over the one you have ranked and collect the rent until they no longer want all that business. Much simpler process, and you don't run the risk of striking out multiple times.
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  • Profile picture of the author seo-expert
    I don't know. I am still having 2nd thoughts about that business model. So how to long do you lease the site, monthly or quarterly?

    Do you guarantee first page listings for a month? Will link building be still ongoing while the site is on lease?
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    • Profile picture of the author nik0
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      Originally Posted by seo-expert View Post

      I don't know. I am still having 2nd thoughts about that business model. So how to long do you lease the site, monthly or quarterly?

      Do you guarantee first page listings for a month? Will link building be still ongoing while the site is on lease?
      Unlimited amount of time I guess or as long as the client wants to lease/rent it.

      The site would rank at least in the top 3 before I even consider renting it out, if the rankings would drop for whatever reason I suppose the client would (temporarily) cancel the rent till it ranks again.

      Link building would not be ongoing unless it's needed to maintain the positions, I would only use perm homepage links so no reason for the site to drop, unless the competition is real active obvious but that's most of the time not the case with local businesses.
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  • Profile picture of the author Silver007A
    Why don't you run a pay per lead model? You can track phonecalls via a special number and emails. That way the client pays for performance. If the site drops in ranking they get less leads and pay less money.
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    • Profile picture of the author nik0
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      Originally Posted by Silver007A View Post

      Why don't you run a pay per lead model? You can track phonecalls via a special number and emails. That way the client pays for performance. If the site drops in ranking they get less leads and pay less money.
      Not a bad idea either, any idea how to find out how much someone is prepared to pay for a lead in different niches?
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      • Profile picture of the author yukon
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        Originally Posted by nik0 View Post

        Not a bad idea either, any idea how to find out how much someone is prepared to pay for a lead in different niches?
        You can get a rough estimate of what they're willing to spend If the business is running Adwords ads, do the math.

        I imagine the businesses with no organic pages or PPC ads on the first page of the SERPs & buying PPC ads on the 2nd page of the SERPs are probably easier sells.
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