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Time to Dethrone the King: Down with Blog Articles

by PBMax
6 replies
  • SEO
    • |
Having blog articles on my client sites seem to be a waste of good homepage real estate. No one reads them, and moreover, they are an added expense and a pain to oversee each week for the little, if any, ROI we receive.

We've all heard "Content is King" (cringe) but that's simply not true if that means blog posts unless the site is simply a blog.

For regular websites that offer a service beyond linguistic gymnastics, I am finding the blog post is a red-headed stepchild. (No offense if that describes you.)

Does the website really need to be constantly updated to be relevant and rank-worthy? I think no.
#articles #blog #dethrone #king #time
  • Profile picture of the author AuthorityRush
    I'm not so clear on what it is you're trying to say, but if you're saying that blog posts are a waste of time, I would say you're greatly mistaken.

    First off, if no one is reading your posts, this could mean a few things.

    First, they suck. They're badly written, make no sense or they don't give any kind of value whatsoever.

    Second, no one is finding them due to poor SEO and/or no content marketing.

    Just because you write a post doesn't mean people are actually going to see them. You need to get people (traffic) to them.

    This can be done many ways...SEO - rank the posts so people find them in the search engines. Content marketing...use fb, stumble upon, etc...

    The main reason you'd want to have content on a site is to build trust. A lot of people in my opinion get this wrong. They are only thinking of rankings or whatever...

    I write content that hopefully readers find useful/helpful...this in turn helps build trust with them which (if I did everything correctly) leads to them opting into my email list where I can further build my relationship with them.

    As far as I am concerned, the only reason to blog is to build a list so I can build a relationship. Having great content on my blog is a way to begin that relationship with no barriers to the visitor.

    So think about "why" your content is not being read.

    And most importantly, what is it you're trying to achieve with your content? Leads? Affiliate commissions? Sales of a product?

    Then think about what someone landing on your site would want to see, hear, feel, etc...to make that end result a reality.

    I hope this is clear?

    If you can be more specific on your reasoning that blog content is a waste of time I may be able to be more helpful.

    Good luck with this though!
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    • Profile picture of the author PBMax
      Of course you don't like this idea because you rely on blogging to sustain yourself. I don't. Blogs have never helped my clients, but I'd wager the articles are at least as informative and/or entertaining as the ones you use, and not because I write them (who has the time?) but because I use vetted English writers who write for a living.

      As far as content marketing, dropping a link to your scribbles on StumbleUpon or Digg or FB or whatever guarantees nothing. And according to your "magic" software, it isn't because of "time sucking" SEO. Traffic is fickle and unless you hyper-target your market, you're spinning your wheels.

      I'm in the process of perfecting a method that works for local traffic-in-the-door results that does not involve wasting another second on blogging.

      I've only ever had blogs for my clients to keep the site "fresh" which is a bunch of BS at this point. Sites don't have to be constantly updated. If anything, that may detract from rankings.
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      • Profile picture of the author AuthorityRush
        Originally Posted by PBMax View Post

        Of course you don't like this idea because you rely on blogging to sustain yourself. I don't.
        Actually, I use mostly paid traffic. But I do blog and have a ton of affiliate sites. So you can say this doesn't work all you want. My traffic and income tell a very different story.

        Originally Posted by PBMax View Post

        Blogs have never helped my clients, but I'd wager the articles are at least as informative and/or entertaining as the ones you use, and not because I write them (who has the time?) but because I use vetted English writers who write for a living.
        Actually I have found 99% of outsourced content to read the same as everyone else's. So no, I doubt very much my content sounds anything like yours at all.

        Originally Posted by PBMax View Post

        As far as content marketing, dropping a link to your scribbles on StumbleUpon or Digg or FB or whatever guarantees nothing. And according to your "magic" software, it isn't because of "time sucking" SEO. Traffic is fickle and unless you hyper-target your market, you're spinning your wheels.
        Wow, I have a very strong feeling you are doing things in a very ineffective manner to be polite.

        Originally Posted by PBMax View Post

        I'm in the process of perfecting a method that works for local traffic-in-the-door results that does not involve wasting another second on blogging.
        Let me guess...I'll be able to get in on your secret for just $7 come next week?
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        • Profile picture of the author PBMax
          Originally Posted by William C Allen View Post


          Let me guess...I'll be able to get in on your secret for just $7 come next week?
          No, it won't be for sale.
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  • Profile picture of the author Slin
    Have you ever considered that maybe you just aren't blogging correctly?

    I don't rely completely on blogging, but it brings me enough traffic that it is completely worth my while. It also creates good long term traffic thanks to the search engines. Plus it gives me a good social presence.

    Either that or maybe you just aren't in a niche where blogging is profitable. This being said I can say that all of my clients have found having a blog to be well worth there resources.
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    • Profile picture of the author PBMax
      Originally Posted by Slin View Post

      Have you ever considered that maybe you just aren't blogging correctly?

      I don't rely completely on blogging, but it brings me enough traffic that it is completely worth my while. It also creates good long term traffic thanks to the search engines. Plus it gives me a good social presence.

      Either that or maybe you just aren't in a niche where blogging is profitable. This being said I can say that all of my clients have found having a blog to be well worth there resources.
      Good Facebooking to a hyper-targeted audience does this easier. And it doesn't clutter up your site with half-assed blog posts.
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