Link Building Vs. Content Marketing
- SEO |
I understand that finding good writers is easier than finding good link builders, but for a solo SEO working with his own properties or even freelancing for clients is there a good case against link building over content marketing?
I haven't had a client website get penalized ever, but my mentor is telling me to go in the direction of content marketing. I hate the concept of targeting long tail keywords with blog posts and then promoting with social media.
Will a content marketing campaign scale better and provide the greater ROI?
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