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I've been looking at some expired domains and there are some with relatively high page authority but zero backlinks. How is this possible if PA is determined by the strength of a page's backlink profile?
#high #links
  • Profile picture of the author Alex Blades
    By "page authority" do you mean page rank? if so, those are faked on a massive scale. If you're looking to buy a domain, do it because you need it, not because it shows high page rank. To many people get scammed by chasing high page rank domains.
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    " I knew that if I failed, I wouldn't regret that.
    But I knew the one thing I might regret is not ever having tried. "

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    • Profile picture of the author runningfree73
      No, actually I was talking about the Moz metric, "Page Authority".
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      • Profile picture of the author Alex Blades
        Originally Posted by runningfree73 View Post

        No, actually I was talking about the Moz metric "Page Authority".
        Ah, thanks for the reminder, I have to cancel my moz account before the next rebill :p

        Who knows how they come up with page authority. Maybe they factor in domain age? I can't see how a domain has page authority without any links pointing to it. Maybe it's best to go with your experience and gut feeling.
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        " I knew that if I failed, I wouldn't regret that.
        But I knew the one thing I might regret is not ever having tried. "

        ~ Jeff Bezos

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  • Profile picture of the author sasuke120
    Use the wayback maschine (was that the name?) to check if the site got redirected in the past
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  • Profile picture of the author SEO Power
    Originally Posted by runningfree73 View Post

    I've been looking at some expired domains and there are some with relatively high page authority but zero backlinks. How is this possible if PA is determined by the strength of a page's backlink profile?
    Did you get the page authority directly from Moz or a third party tool?

    Verify the page authority first using Open Site Explorer (moz.com/researchtools/ose)

    If the page authority is correct and you entered the www version of the website, enter the non-www version of the website and you'll see all the backlinks to it.

    Conversely, if the non-www version doesn't show any backlinks, enter the www version and you'll see the backlinks you couldn't find.

    Hope this helps.
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    • Profile picture of the author runningfree73
      I was using the Scrapebox page authority addon or the Firefox toolbar. Thanks for the advice.
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  • if they have zero backlinks that page authority or page rank will soon disappear

    Concentrate on more important aspects of setting up a business as opposed to finding a domain with some juice on it
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