Google Adwords coming to my city

4 replies
  • SEO
  • |
I received an email 10 days back about them coming to Toronto. They are charging $249 per person to attend the seminar. Do you think Its worth the money? Has anyone ever attended their seminar?

Here is the ad:
__________________________________________________ _______________

Dear AdWords Advertiser,

Are you getting the most out of your AdWords campaigns? Many advertisers interested in improving their results have asked us for more in-depth AdWords training, and we've been listening. We invite you to attend the upcoming AdWords Seminars for Success happening in a city near you. Sign up soon and we'll also give you a $50 credit to spend on AdWords advertising.

The seminar is led by an independent and unbiased search marketing professional -- an AdWords advertiser with years of experience who can show you how to choose targeted keywords, organize your account, and write effective ads. Already getting good results from your AdWords ads? Your seminar leader can teach you how to change those results from good to great.

The seminar is not a sales pitch -- nobody will be selling you anything. The focus is on improving your AdWords skills and increasing the immediate impact and success of your ads. Whether you're a longtime AdWords advertiser looking for new approaches, or a "newbie" interested in expanding your campaigns, AdWords Seminars for Success can help you meet those goals.

Seminars will be offered in two tracks: Beginner & Intermediate, or Advanced.

Beginner & Intermediate topics:

AdWords Basics: What makes search engine marketing different than other forms of advertising? Discover the best ways to organize your campaigns. Learn common search marketing lingo.
Keywords: Discover the keyword strategies that give you the most bang for your buck.
Tracking Results: Learn to identify ads and keywords that really work, and to improve those that don't.
Advanced topics:

Advanced Targeting: See how geographic targeting and the Google Network can focus your campaigns on the most valuable customer segments for your business.
Advanced Bidding Options: There's more than one way to bid for your ads. Learn about CPM bidding, the Budget Optimizer, and position preference tools.
Creative workshop: Learn how to write ads that turn clickers into customers.
Pricing

The price for the full-day seminar is $249 per attendee. Sign up at least 7 days in advance and you'll receive a $50 credit to your AdWords account.

Thousands of advertisers, both large and small, are building their businesses with AdWords. Learn from the experts and make the most of your advertising budget -- sign up for AdWords Seminars for Success today.

Sincerely,

The Google AdWords Team

Click Here for More Information and to Register Online

Seminars are offered in select cities only; session topics and levels may vary by city. $50 credit limited to one per account, per session. Credit will be given to attendees who register at least 7 days before the seminar date. AdWords Seminars for Success are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with or employed by Google. Click here to view the terms and conditions of advertising credits.

Links not working? Get more information and register at: Seminars for Success
#adwords #city #coming #google
  • Profile picture of the author Easy Cash
    Hard to say - no doubt you would learn a lot.

    If you don't know the basics then get Perry's Marshall's Adwords. That steers you in the right direction, it is about $50 and there is heaps of info in it.
    {{ DiscussionBoard.errors[83578].message }}
    • Profile picture of the author DennisM
      Hello,

      This is a no brainer to attend. The event is actually endorsed by Google as your link goes back to Google's website.

      Think about it, you could easily piss away $250 in ad spend with one mistake (making the assumption that you're somewhat new to PPC).

      You could also test your conversions on a cheaper PPC network such as GoClick.com. You can get bids for pennies. The traffic is obviously not as quality as Google but again, you can tweak before moving on to Adwords.

      Good luck!
      Dennis
      {{ DiscussionBoard.errors[89679].message }}
      • Profile picture of the author Solidsnake
        Banned
        I received an email 10 days back about them coming to Toronto. They are charging $249 per person to attend the seminar. Do you think Its worth the money? Has anyone ever attended their seminar?
        Google is really ripping off customers... No way I will pay such amount just to attend... what for?
        {{ DiscussionBoard.errors[89881].message }}
        • Profile picture of the author dburk
          $250 sounds like a lot for a seminar that will undoubtedly be a sales pitch. I guess it's their way of qualifying for interest.

          If you are willing to pay $250 to get information that will make you more comfortable spending more of your budget on their service, then you are a pretty well qualified prospect.

          No doubt there will be valuable information there and I'm sure a big chunk of the money goes to pay the speakers that are willing to part with what would normally be proprietary information.

          If you are a beginner you could learn a lot by reading some books and going throught Adwords online training. I would rcommend going if you are already well past the novice stage. I'm sure people are going to be looking for advanced information at $250 per head.
          {{ DiscussionBoard.errors[89963].message }}

Trending Topics