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Need help with ppc campaign

by Jimnopks
3 replies
  • SEO
    • |
I am new to ppc

I own a city restaurant site that has 21 different categories.

French
Mexican
Greek
etc

I selected 8 keywords for Italian and agreed to pay $.25 a click up to $10 a day

Then I selected 12 keywords for Mexican, but my Mexican ads are now showing up under Italian food.

I was asked how much I wanted to spend on Mexican and I said $.25 a click up to $5 a day.

I was expecting one amount per day for all my key words, but I see that's not how Google works.

I searched Google for the answer and also wrote Google adwords for advice, but they did not respond.

Any advice on how to do make sure my ads are displayed like I want would be greatly appreciated.

Jim
#campaign #ppc
  • Profile picture of the author Steve Diamond
    Hi, Jim. I can help, but you haven't given enough info to figure out how your campaigns and ad groups are set up.

    If you want me to untangle it for you, I'll need access to your Adwords account and I'll have to charge you a consulting fee. PM me if you're interested.
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  • Profile picture of the author Lucid
    Sounds to me like he has all his keywords and all the different ads under the same group. Jim, you have to create a separate group for each category. You'll therefore have a "Mexican" group where you will find the keywords related to the Mexican category, not Italian or other. And each ad will mention the Mexican category and no other.

    Google won't tell you how to do things. It's not their business to create your ads for you. That's what the help files, books and forums like this are for. Oh, and guys like me
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  • Profile picture of the author Jimnopks
    Thanks Guys,

    I got it straightened out ok

    Jim
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