PBN OWNERS AND BUILDERS - Stop Putting articles on your blog. It IS a Footprint. Heres another Way
- SEO |
How many bloggers write articles and put them on their website? By articles I mean 400-600 words about subjects totally unrelated to the writer/blogger (no references to "I", "We" or "us" - just an article on a subject like what you would see on an article site or even wikipedia)? Answer - Very Few
Most organic blog sites are about a person's life or His/her interests. Business blogs are about what the company is doing. Some sites are about special interests and charities but they STILL have a personal touch and they are tight around the blogger's interest. It looks so freaking unnatural to see blogs filled with articles with no personal connection to the supposed blogger and yet we all have been doing just that ( I stopped about 8 months ago) for our PBNs. We Order "articles" about a given niche and plop them on our website or even in other link building campaigns.
I am knee deep in building some networks this weekend (and boy have finding good domains got harder) and I come across a lot of domains used as PBNs.(especially in the Wayback machine) How do I know they are PBNs?
THE ARTICLES NO MATTER HOW WELL WRITTEN ARE A DEAD GIVE AWAYS
its not the themes
its not the spammy content all the time
Its not the amount of links (I see some with one single link on a page and I still know)
Its just that no one naturally has a site with just "articles" slapped up on a site. There are tens of thousands of thin blogs that look natural on Wordpress.com and blogger because they read like well....real blogs.
So about 8 months ago I stopped ordering articles. I stopped asking writers to write about subjects unrelated to themselves. I asked them to write about things they knew about (and thats another issue. When people write on what is unconnected to them it tends to suck).
Two things happened.
I got more natural and interesting posts AND my cost per "article" fell (sometimes as low as $4 --not an average though) .
But didn't that mean that I got unrelated posts to my or my customer's niche? No. I just asked the writer to relate an experience they had with a particular niche. IF the subject was dog training instead of expecting my writer to be an expert on dog training ( and real estate the next week and law the next) I asked them about their favorite pet or funniest dog story. They loved it
8 times out of 10 the writer went over the allotted word count. In addition the articles read several times better and I had writers tell me they wanted more jobs like that for even less money because they ENJOYED writing the articles.
Win win all around. Looking over them now I could post 20 or 30 of those jobs on a blog even talking about entirely different subjects and it would look like a person blogging about their life. the only thing we had to occasionally do was add a sentence or change some phrase to get in a keyword. Shucks I even ordered cheap articles asking them about anything interesting happening to them to have fillers to make the sites look even more natural. In the process I found out that even half way sucky "article" writers do well on those
I guess someone could say our LSI score is lower than a keyword optimized "article" but the LSI was still good and the content much more organic.
Here's the thing though If I were Google I'd use LSI to red flag Wordpress blogs - Anchor text links, Inflated LSI scores around those keywords and low personalization and its much more likely to be a PBN.
One thing is for sure. In a manual review "articles" are a dead give away footprint. If I can see them then so can google and that domain for a few hundred dollars can go bye bye in a second. Content is too much an afterthought with PBN owners.
Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldnât find it anywhere!
Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldnât find it anywhere!
Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldnât find it anywhere!
Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldnât find it anywhere!
Owner of LABEShops.com & 20+ Niche Online Stores as well as Scifispace.com and other sites. Recommended Host: Evolve
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Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldnât find it anywhere!
Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldnât find it anywhere!
Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldnât find it anywhere!
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Christopher Dill
Virginia SEO
Facebook - Twitter - Google+
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Christopher Dill
Virginia SEO
Facebook - Twitter - Google+
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