Confused At Adgroups in PPC?

by slimshady22248202

Posted: 15 years ago 7 replies

Hello, My Name is Ray

Just wondering about Google Adwords, If anyone has any advice? I am Reviewing Guitar Courses like Jamarama, Master The Guitar, Unlocking the Guitar Secrets and some others. If you put a keyword like guitar instruction video or beginner guitar course online. You set up a ADGROUP For each one. Does the Keyword that you set up have to be in the Ad itself? Does Beginner Guitar Course Online Have to Be in the AD itself? I have put The Adgroup as Beginner Guitar Course Online with keywords

beginner guitar course online, "beginner guitar course online" and [beginner guitar course online] and create a Adgroup.

Or is it better to have a bunch of keywords for one ADGROUP. That is what I am confused about? and how many keyword per adgroups. If someone can give me an example. I would appreciate that.

If anybody has any advice on setting up ADGROUP's in Google Adwords Campaigns,

I would appreciate the Help!

Thanks,
Ray

#adgroups #confused #ppc

Steven Carl Kelly

15 years ago

The keyword doesn't HAVE to be in the ad itself, but it usually increases CTR if it is. I set up an ad group for each keyword phrase unless they are very, very tightly matched. I do that for segmentation and tracking and ease of administration.

Thanks
2 replies

Signature

Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
FREE REPORT: Split Test Your Landing Pages the Easy Way

{{ DiscussionBoard.errors[926567].message }}

slimshady22248202 15 years ago

That's is what I thought you don't necessarily have to word in the ad itself But it increases CTR? Makes sense.

Thanks for the comment,
Ray
- Thanks
Signature
Article 4 Newbies Video Course Free!

Rewrite Articles With Rays Article Spinner

Why Write Articles! We Will Do Them For You!
{{ DiscussionBoard.errors[926589].message }}

tazsolmarketing

15 years ago

Originally Posted by Steven Carl Kelly

Agree.... also added it depends people are searching in that keyword.

Thanks

{{ DiscussionBoard.errors[930331].message }}

crystyignat 15 years ago

Hi Ray,

If you are using the Search Network in Adwords it means people are searching for what you offer. When they search for something you need to show them that you have what they have searched for. This is the reason why usually the ad text contains the words that you bid on.

Cristian
- Thanks
{{ DiscussionBoard.errors[929231].message }}
hugeaffiliatecash 15 years ago

IF you put the keyword in the ad it will show in bold in the search and help the CTR as described above (usually).

Its always a good idea to limit your adgroup to 1 keyword group (i.e. the broad, phrase, exact) of a particular keyword. That way you can laser target your ad, landing page, etc. It may sound like a lot of work, but a seasoned Google account like mine might have 100+ adgroups in one campaign...

Hope this helps..
- Thanks
- 1 reply
{{ DiscussionBoard.errors[929925].message }}
- slimshady22248202 15 years ago
  
  I haven't been on here awhile, But this makes sense. I have been using a software that just uses 1 keyword per adgroup. I agree this is more laser focused.
  
  thanks for the advice,
  Ray.
  
  Thanks
  
  Signature
  Article 4 Newbies Video Course Free!
  
  Rewrite Articles With Rays Article Spinner
  
  Why Write Articles! We Will Do Them For You!
  
  {{ DiscussionBoard.errors[1140638].message }}
slimshady22248202 15 years ago

I have did not much better with the adgroups with one keyword vs many, thanks alot for the advice of the fellow warriors
- Thanks
Signature
Article 4 Newbies Video Course Free!

Rewrite Articles With Rays Article Spinner

Why Write Articles! We Will Do Them For You!
{{ DiscussionBoard.errors[1170102].message }}

Confused At Adgroups in PPC?

Trending Topics

Been a while! Any of you Old Timers here?

Clickbank low cost recurring

Boat and Jet Ski Rentals...... Door Hangers Effective?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?