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Outsourcing SEO Effectively

by legacyunlimited
8 replies
  • SEO
    • |
The purpose of me reaching out to the community is to ensure I don't get screwed while outsourcing my seo needs. Everyone should know three things:

a.) Although I have already selected an seo company to work with, I would be willing to jump ship, if someone can provide me valid and substantiated reasons for doing so


b.) I have chosen to outsource because my job in the Navy requires me to constantly be on the move and I don't have time to cover all the painstaking nooks and crannies required to rank a website.

c.) My website is brand new and it contains duplicate content.

With that being said, I want to know some good tactics for making sure the seo company i'm in business with (Indus Net Technologies), is doing a good job, in terms of ranking my site in a reasonable time-frame.

I was given an SEO plan and a 6-7 month time-frame before at least 4-5 out of the 10 keywords they will be marketing, will appear in the top 20 of Google. Is this deliverable a reasonable time estimate? Is there a quicker way to achieve results?

Please also review the below SEO Plan. Does it seem solid?

One time Setup Activities in 1st month

Research, suggestion & finalisation of domain name 5 suggestions

Background review of selected domain name before it's booked for any bad history Yes

Keyword Research & finalisation after a detailed discussion with you 10 Keywords

Baseline reporting with reference to key metrics like ranking, traffic & website SEO score Yes

Indentify SEO related functional & usability issues. Suggest changes & implement

accordingly This activity will include:

 Optimisation of title tags & meta description for important landing pages

 Header tag (H1 / H2) optimisation & nesting & ensuring correct document

structure

 Internal Link Architecture Optimisation

 Alt text optimisation for images

 Content Duplication check

 Streamlining website URL structure

 Suggestions for optimising page load speed

 Social Media Badge Placement

 Creating custom 404 error page

 XML & static sitemap setup

 Robots.txt optimization

 Conversion Form addition suggestion

 Goal setup in Analytics to track conversions

 Resolving Crawl Errors flagged up in Webmaster Tools

Implement Schema DATA Highlighting in Google webmaster tool (microformat) All Landing Pages

Google Places listing, Business listings on Yahoo UK & Getting listed to Bing Places for UK

businesses Yes

Resolve all issues
#effectively #outsourcing #seo
  • Profile picture of the author k.freddy
    Your website has duplicate content?

    How can they even promise you anything if you have that?

    Duplicate content will not rank well.
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    • Profile picture of the author legacyunlimited
      They informed me that I had the option of growing the site by adding my own keyword optimized content. They said I would not get 'Burned' by having duplicate content, it will just not feature in the search engines above the original. Does this make sense to you?
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      • Profile picture of the author LuckyIMer
        Originally Posted by legacyunlimited View Post

        They informed me that I had the option of growing the site by adding my own keyword optimized content. They said I would not get 'Burned' by having duplicate content, it will just not feature in the search engines above the original. Does this make sense to you?
        What makes sense is that if you have duplicate content then your website will suffer from penalty whether you are able to notice or not.

        Your asking for advise and my advise is NO for duplicate content.
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  • Profile picture of the author Hemanth Malli
    They are showing their effort in finding the keywords and giving you the results but the thing is that haing duplicate content in your website its not a goo idea i dont know how they are giving such results to your site.
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  • Profile picture of the author npoint
    You should definitely fix your duplicate content before you build any backlinks, it will be a kind of handbrake.
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    PM me if you need a DF backlinks from high traffic websites
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  • Profile picture of the author SEOWizard417
    Duplicate content will make it more difficult to rank your site. However, if the DUP content is just filler content that you aren't trying to rank you should be fine. If it is content you are trying to get ranked, I would have it rewritten.

    Their plan seems solid, although a lot will come down to the types of links they build for you. There seems to be no mention of that in their proposal. Almost everything listed had to do with onsite optimization and Google places listings. If they are requiring a long term commitment, I would ask for some sort of guarantee. 6 months is a lot of time to commit to an SEO firm if they don't deliver on results.
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