Traffic Droped After Applying SSL Cert

by Rehmat
17 replies
  • SEO
  • |
As Google announced in beginning of this month that they are now considering SSL certs as minor ranking factors. I decided to try the SSL on one of my sites. Luckily, I chose a site where traffic wasn't too good. Around 6K visitors / day were there. Here are the results after I applied SSL:
Screenshot by Lightshot

I am sure that I have done things right. All old non-https URLs are 301 redirecting to secure URLs. URLs of the content have changed in search results too, but I don't know where things are going wrong. Have anyone else faced similar issues? Please share your experience. Or if you are going to make your URLs secure, then do this wisely to ensure that your traffic doesn't fade away.
#applying #cert #droped #ssl #traffic
  • Profile picture of the author Icematikx
    I'd imagine Google sees the https site as a brand new site, and the 301's aren't passing juice yet. 301's can typically take 1-4 weeks for the full effect to be seen. I'd perhaps wait another week to see what happens.
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  • Profile picture of the author sanspeak
    hi,

    we also applied the SSL certificate. but our traffic did not decreased. As said just wait for some time and do a cross check if everything was done right.
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    • Profile picture of the author Rehmat
      Originally Posted by sanspeak View Post

      hi,

      we also applied the SSL certificate. but our traffic did not decreased. As said just wait for some time and do a cross check if everything was done right.
      Its good then. I have rechecked whole setup again and again and everything is perfect. I'll wait for a few days more and if traffic doesn't restore, I'll remove the SSL cert. For last 2 years, I never had any traffic loss and this is the first time I'm losing visitors. Thank you for your suggestion.
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  • Profile picture of the author Web Choice UK
    To not risk losing visitors, you whould probably try out these.
    Update SSL certificate(s).
    Remove SSL from pages that don't need it (for example the landing page).
    Keep an eye on when their current SSL certificates will expire.

    Also, please go through this link - Expired SSL certificates can drive traffic away
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  • Profile picture of the author yukon
    Banned
    If your not using relative URLs then all your internal links will be messed up when you switch from http to https.
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  • Profile picture of the author danparks
    Originally Posted by Rehmat View Post

    Luckily, I chose a site where traffic wasn't too good. Around 6K visitors / day were there.
    Unrelated to your SSL Cert, but I have to say that most people wouldn't say 180,000 visitors per month is low traffic. If I was doing a test that might affect traffic, I'd go with a site with far fewer visitors.
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    • Profile picture of the author Rehmat
      Originally Posted by danparks View Post

      Unrelated to your SSL Cert, but I have to say that most people wouldn't say 180,000 visitors per month is low traffic. If I was doing a test that might affect traffic, I'd go with a site with far fewer visitors.
      Agreed, the number is decent for many owners but in my case, only two sites are actively driving organic traffic. Other site is with around 50K unique visitors a day so now I'm feeling lucky that I didn't tried SSL over there .
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  • Profile picture of the author npoint
    You must be prepared to lose some link juice when you use 301, in most cases people loosking about 10% on this.
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    • Profile picture of the author John Hocking
      Use google webmaster tools and use the fetch as googlebot on an SSL page to make sure there are no issues with Googlebot reading your SSL cert.

      . For SSL certificates to be valid for your website, they need to match the name of the site. Common problems include expired SSL certificates and servers misconfigured such that all websites on that server use the same certificate. Most web browsers will try warn users in these situations, and Google tries to alert webmasters of this issue by sending a message via Webmaster Tools. The fix for these problems is to make sure to use SSL certificates that are valid for all your website's domains and subdomains your users will interact with.

      You do not have to redirect every page to SSL. Only use SSL were the information needs to be secured.
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      • Profile picture of the author Rehmat
        Originally Posted by John Hocking View Post

        Use google webmaster tools and use the fetch as googlebot on an SSL page to make sure there are no issues with Googlebot reading your SSL cert.

        . For SSL certificates to be valid for your website, they need to match the name of the site. Common problems include expired SSL certificates and servers misconfigured such that all websites on that server use the same certificate. Most web browsers will try warn users in these situations, and Google tries to alert webmasters of this issue by sending a message via Webmaster Tools. The fix for these problems is to make sure to use SSL certificates that are valid for all your website's domains and subdomains your users will interact with.

        You do not have to redirect every page to SSL. Only use SSL were the information needs to be secured.
        Thank you for your tips. The SSL was really generating warnings on Chrome and Firefox running on Windows XP. I contacted the issuer and they provided me with a new CA Bundle code that fixed the issues. In webmaster tools, I have re-verified the site and now everything seems working fine.
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  • Profile picture of the author Rehmat
    Originally Posted by serpyre View Post

    What certificate provider, what host, and what platform are you using. Just saw your update, yes, you have to change all the mixed content to https.
    Comodo Positive SSL on a VPS from A Small Orange. Its Apache. Traffic has almost recovered. Thanks for all your help.
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  • Profile picture of the author AndresNWD
    That's weird, we've swapped a week ago and though it was a week ago, it seems everything is ok
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  • Profile picture of the author BlackWoods
    I've just applied SSL on my site last week, no special indication on traffic, neither increase or decrease so far.
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