Google SERPs horizontal black bar question
- SEO |
Here's an example. Type in "detroit movies" in Google (without the quotes). You'll see the horizontal black bar at the top of results.
Click on the first image, and, instead of going to a website, you'll be at a new SERP page of Google. Your Google search box will have changed to display a slightly different search string. So, right off the bat, I don't like that. It's similar to what some people say (and I agree with) about ranking a YouTube video in the normal SERPs - that's not so great because in that case you're sending the searcher off to YouTube where he can get sidetracked and never make it to your site. So that seems like strike one.
Another thing. When you do click on an image in the "bar," and you end up on a new search page, to me it's not exactly clear if the first listing is for that site that was pictured in the bar. I suppose it is, but it's not obvious. It really seems like a case of totally sidetracking the searcher.
And still one more thing. I clicked on each image, and went to what I think is the site corresponding to the image, and noted the URL of the site. I then went back to the original search results page, and as far as I can tell, if a site is listed in the "bar," it won't be listed on the first page of the search.
I have a client that I have ranked #1 for a search term. He's not listed in the "bar," but thought it might be good to be in there. However, if it's a "one or the other but not both" situation, then, no, I think it's far better to be the #1 position in the "real" results that take the searcher directly to the client's site.
And finally, one more thing. Sometimes that bar has so many results that there's a scroll arrow - your image doesn't even appear in the bar unless the searcher clicks on the arrow and scrolls the bar. How many searchers do that?
So, to sum up:
Have you put a client in the "bar"?
If so, does the client's site also appear on page 1, beneath the bar, in the normal SERP results?
Do you see any advantage that I don't see to getting a client in that bar?
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yukon Banned-
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danparks -
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nik0 Banned-
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yukon Banned-
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