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Local SEO - Business Address Consistency

by Electrical
7 replies
  • SEO
    • |
I have a local contracting business. I operate the office portion of my business from the office inside of my condo. My address is "99 Whatever St. Unit 12".

Officially the deed says "Unit 12". The post office always wants to correct my address to "Apt 12" for whatever reason.

When making my website and signing up for directories or getting citations, I have always used "Unit 12".

Here's what I am curious about. For some reason when I first signed up for Google Local it would only put my business up as "#12". I tried to change it but after waiting for it to be reviewed it always went back to "#12".

So my question is if this could be hurting me?

FWIW, Since I don't accept customers into my office, I don't even have my actual address showing in Google Maps (or Google Local, Business, G+, or whatever it's called this week). So I assume that would be even less reason for it to be hurting me.

Also, I come up first in the 7 pack and the 3 pack for my town and the next town over.

But int he interest of tweaking it to get even slightly better results, I am curious if trying to get this corrected thru Google would help.
#address #business #consistency #local #seo
  • Profile picture of the author Blaine Smitley
    Originally Posted by Electrical View Post

    I have a local contracting business. I operate the office portion of my business from the office inside of my condo. My address is "99 Whatever St. Unit 12".

    Officially the deed says "Unit 12". The post office always wants to correct my address to "Apt 12" for whatever reason.

    When making my website and signing up for directories or getting citations, I have always used "Unit 12".

    Here's what I am curious about. For some reason when I first signed up for Google Local it would only put my business up as "#12". I tried to change it but after waiting for it to be reviewed it always went back to "#12".

    So my question is if this could be hurting me?

    FWIW, Since I don't accept customers into my office, I don't even have my actual address showing in Google Maps (or Google Local, Business, G+, or whatever it's called this week). So I assume that would be even less reason for it to be hurting me.

    Also, I come up first in the 7 pack and the 3 pack for my town and the next town over.

    But int he interest of tweaking it to get even slightly better results, I am curious if trying to get this corrected thru Google would help.
    IF you're coming up first... How can you tweak it to come up higher?

    First is first. I would leave it alone if I were you.
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    • Profile picture of the author Electrical
      Originally Posted by Blaine Smitley View Post

      IF you're coming up first... How can you tweak it to come up higher?

      First is first. I would leave it alone if I were you.
      I come up first in the 7 pack and 3 pack, but my main concern is the organic results.

      My service area is 50 towns wide so I need to rank better in organic results and I am wondering if this little issue with "Unit 12" vs "#12" could make any difference.
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  • Profile picture of the author wilmath
    Thanks for this post. I have been going crazy trying to figure out if I could operate my roofing business out of my home, yet still rank. I tried posting to this forum to no avail and have tried other forums but nobody seems to know.
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    • Profile picture of the author Electrical
      Originally Posted by wilmath View Post

      Thanks for this post. I have been going crazy trying to figure out if I could operate my roofing business out of my home, yet still rank. I tried posting to this forum to no avail and have tried other forums but nobody seems to know.
      Yes, absolutely.

      Your address will help you come up in the Google "Local" or "Maps" results which are displayed in a group of 3 or 7 results next to a map at the top of the page.

      Setup your Google+ account for your business and fill in all the information, that links directly to Google Local which I believe is now called Google Business. There will be an option to show your address or not, you don't want it show because you don't accept customers to your home. This is important to be accurate with this.

      The problem is that you will only rank for your own town or maybe the next town over. I assume you work in dozens of different towns like me, so you need to do more to get your ranking up in those towns. What I did was I made a landing page on my website that is specific to each town. Each page has unique content trying to sell my service in that specific town.

      When someone Googles for an electrician in that town, my landing page comes up.
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    • Profile picture of the author SkyJarman
      Check your citations (directories across the web) to see what is the most consistent format of the suite number of your business and stick with that as much as possible. Some directories have there own format and Google has a system called the Autosyncer that will detect these small differences and still sync them to your business.

      Wilmath yes you can run a roofing business out of a residential home but you will have to make sure in the dashboard you mark you are a service based business and do not check that you serve customers at your address as well.

      Hope this helps thanks!
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  • Profile picture of the author Rus Sells
    Google has become pretty decent at understanding that citations across the web that use UNIT, SUITE, and # are all the same location so I wouldn't worry to much about it when doing citations.

    The main thing is having your phone number consistent and on an aside you can most assuredly rank for other cities other then your own in the search results pack. It mainly comes down to your onsite optimization though.
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  • Profile picture of the author NateOlsen
    Moving forward start using #12 and try to clean up what you can and don't worry about the things you can't. Google seems to like to put # instead of Suite, STE etc..
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