Forum: Copywriting 
10th April 2020, 11:53 PM
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Replies: 16
Views: 390 |
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Forum: Copywriting
10th April 2020, 11:40 PM
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Replies: 13
Views: 650 |
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Forum: Copywriting
10th April 2020, 11:31 PM
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Replies: 14
Views: 557  Re: Cognitive Biases
It's pseudo-science, like psychoanalysis; and it only works if you have catch someone alone in a room and have 8 hours to turn their brain into mush. Stick with AIDA. Or read Aristotle.
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Forum: Main Internet Marketing Discussion Forum
20th June 2017, 10:30 PM
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Replies: 11
Views: 286 |
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Forum: Copywriting
20th June 2017, 10:03 PM
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Replies: 13
Views: 521 |
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Forum: Copywriting
23rd February 2017, 02:27 PM
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Replies: 14
Views: 420 RE: Critique My Startups Landing Page
"That makes Edabit both the fastest and easiest way to learn to code. And its free."
That for me is more compelling than the current "Learn to code..."
You may have to tweak the above, but I...
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Forum: Copywriting
23rd February 2017, 01:13 PM
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Replies: 4
Views: 264 |
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Forum: Copywriting
23rd February 2017, 12:31 PM
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Replies: 14
Views: 420 RE: Critique My Startups Landing Page
The video is very good, actually. Your headline is buried in the video around the 1.10 mark. I don't code, but if I were a struggling beginner, the bit at that point in the video would get me...
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Forum: Copywriting
23rd February 2017, 10:22 AM
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Replies: 5
Views: 300 RE: The origin of "snake oil"
The world owes more to snake-oil sales(people?) than it realizes. History is littered with instances of these silver-tongued and silver-penned agents of charm and persuasion leading the public to...
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Forum: Copywriting
23rd February 2017, 12:06 AM
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Replies: 12
Views: 320 Re: Can anyone help with a sticky problem?
Refund the money and increase your authority-level as you engage new clients (Ideally they should be finding you). Deal mercilessly with the ones that feel they know more about marketing/advertising...
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Forum: Copywriting
4th February 2017, 02:54 PM
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Replies: 6
Views: 166 Re: Wandering off topic/subject/purpose
Just copy the structure of one of Dan Kennedy's sales letters. His structure is tight so you can't go wrong emulating him.
Don't feel squeamish about copying anyone either; all the greats do it....
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Forum: Main Internet Marketing Discussion Forum
4th February 2017, 02:37 PM
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Replies: 7
Views: 643 Re: How should I promote my course for Udemy?
Who actually buys your course? Why do they buy it?
Why should anyone that hasn't bought it do so over all the other products out there? That's your USP.
Work the answers to those questions...
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Forum: Main Internet Marketing Discussion Forum
4th February 2017, 01:15 PM
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Replies: 8
Views: 251 |
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
23rd January 2017, 07:09 PM
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Replies: 5
Views: 298 |
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Forum: Website Design
23rd January 2017, 05:04 PM
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Replies: 17
Views: 262 RE: How to Improve Company Website?
The site is ugly. And he's selling tacos, not coffee.
Assuming his core offering is coffee my advice is as follows:
People buying coffee want to see what sort of drinks they are going to get...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
23rd January 2017, 04:11 PM
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Replies: 9
Views: 293 RE: Why is my landing page not converting?
Your ad headline offers cooking yet your body copy is offering adventures. This mismatch will naturally create confusion; hence, perhaps, the low page conversions. I am sure there are some people who...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
23rd January 2017, 03:57 PM
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Replies: 9
Views: 293 |
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Forum: eCommerce Sites, Wholesaling & Drop Shipping
7th December 2016, 02:52 PM
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Replies: 1
Views: 88 |
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Forum: Main Internet Marketing Discussion Forum
15th August 2016, 12:57 AM
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Replies: 7
Views: 111 Re: Promoting your core business
Well he already has a product/service. The next step would be to get to know his market well; find out what their goals are. Then if can match those goals with what he can offer its really just a...
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Forum: Copywriting
15th August 2016, 12:45 AM
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Replies: 45
Views: 1,003 Re: If you had to recommend one book...
Stage 5 can ruin a business for sure. But its also where the brands live. I heard Joe Sugarman say once in an interview, that the ultimate aim of marketing is to build a brand.
Really clever...
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Forum: Main Internet Marketing Discussion Forum
13th August 2016, 10:37 AM
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Replies: 5
Views: 2,495 Re: Facebook Ads: How to target recent graduates?
That level of targeting might difficult. Its a bit like trying to target women at precise stages of pregnancy.
Try calling them out in your ads after you target them at the college level...
Or...
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Forum: Copywriting
13th August 2016, 12:40 AM
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Replies: 45
Views: 1,003 Re: If you had to recommend one book...
Breakthrough Advertising isn't particularly basic. I believe Masterson has echoed the same sentiment somewhere. But read it anyway; if nothing else, you'll get some insight about how to approach your...
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Forum: Copywriting
12th August 2016, 11:26 PM
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Replies: 5
Views: 256 |
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Forum: Main Internet Marketing Discussion Forum
4th August 2016, 10:21 PM
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Replies: 21
Views: 650 Re: Facebook starts war on clickbait
Hard to tell but I'd say anything that contributes to a poor user experience.
Facebook is only doing what Google did years ago: kick low level marketers from its platform.
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Forum: Copywriting
4th August 2016, 10:00 PM
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Replies: 28
Views: 381 |
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Forum: Main Internet Marketing Discussion Forum
13th July 2016, 08:38 PM
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Replies: 14
Views: 102 |
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Forum: Main Internet Marketing Discussion Forum
10th July 2016, 01:51 PM
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Replies: 75
Views: 511 |
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Forum: Main Internet Marketing Discussion Forum
10th July 2016, 01:26 PM
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Replies: 3
Views: 90 Re: Amazon advertising in Adwrods
It depends. Ads mean somebody out there is making some money in theory from the keyword itself. Ads also mean that Google will go for the most relevant SERPS... So a keyword for Samsung TV will have...
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Forum: Main Internet Marketing Discussion Forum
9th July 2016, 09:04 PM
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Replies: 16
Views: 529 Re: Roast My Stupid $5,000 Marketing Plan
Well don't give up! If you are already selling stuff then there's hope.
Go lateral with people that buy through your affiliate link -- weight loss products, skin care... And don't just do...
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Forum: Main Internet Marketing Discussion Forum
7th July 2016, 11:35 AM
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Replies: 9
Views: 107 |
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Forum: Copywriting
6th July 2016, 10:03 PM
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Replies: 37
Views: 541 |
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Forum: Main Internet Marketing Discussion Forum
6th July 2016, 08:44 PM
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Replies: 5
Views: 142 |
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Forum: Copywriting
6th July 2016, 07:36 PM
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Replies: 38
Views: 2,932 Re: How to beat Copyscape in a legit way
"One of the surest of tests is the way in which a poet borrows. Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at...
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Forum: Copywriting
6th July 2016, 07:12 PM
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Replies: 5
Views: 122 Re: Critique My Warriors For Hire Ad
IMHO your headline needs some work. Something stronger, more compelling. Also, I would change the lead-in copy at the top to speak specifically to email marketers or at least test existing against...
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Forum: Social Media
6th July 2016, 06:36 PM
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Replies: 19
Views: 547 Re: The Sad Truth About Social Media
Social Media isn't an alternate universe peopled by beings different from those found on email lists. Those leads owned by marketers who've built up their list may very well have come from social...
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Forum: Copywriting
2nd May 2016, 12:49 AM
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Replies: 32
Views: 1,745 Re: Plan to persuade ...
Human nature and societal values are not the same things. The latter is more fluid.
There is little value in debating the merits of that ad, especially given the fact that people sold coffee...
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Forum: Copywriting
2nd May 2016, 12:02 AM
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Replies: 9
Views: 500 |
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Forum: Copywriting
1st May 2016, 01:16 PM
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Replies: 9
Views: 500 |
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Forum: Copywriting
1st May 2016, 01:19 AM
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Replies: 32
Views: 1,745 Re: Plan to persuade ...
The copywriter's job hasn't changed since the post was invented. And what's working "today" has always worked, best as I can see.
People have never been hot about being sold and great copywriters...
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Forum: Copywriting
30th April 2016, 01:32 AM
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Replies: 23
Views: 1,280 Re: landing page critique pls
Writing headlines is a highly nuanced enterprise and best as I see, software doesn't do nuanced very well.
Take this headline for example: "Here's an Extra $50, Grace...I'm making real money...
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Forum: Copywriting
30th April 2016, 12:36 AM
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Replies: 6
Views: 716 |
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Forum: Copywriting
30th April 2016, 12:30 AM
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Replies: 11
Views: 778 Re: Attractive Headlines
Google doesn't want its users to use other search engines so it puts the user experience above all else. Write for human beings and Google will reward you. If the keyword doesn't fit naturally into...
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Forum: Copywriting
30th April 2016, 12:04 AM
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Replies: 5
Views: 597 Re: Can Copywriters Help With Product Launches?
It could work but as you said, the copywriter would have to be damned good and well known. The $$$ to you in even engaging such a copywriter might be prohibitive (I am assuming you aren't quite...
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Forum: Copywriting
29th April 2016, 11:18 PM
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Replies: 14
Views: 927 Re: Why didn't this convert
Now why did you not listen to Ewen? Sorry you lost out on the gig...
You've got some excellent feedback here so use it to power up your copy for the next gig.
Also, and this is a just a...
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Forum: Copywriting
22nd April 2016, 12:56 AM
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Replies: 13
Views: 822 |
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Forum: Copywriting
13th April 2016, 03:24 AM
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Replies: 57
Views: 3,294 |
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Forum: Copywriting
11th April 2016, 10:18 PM
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Replies: 21
Views: 3,957 Re: Autoresponder Sequence Copywriting Course
The empirical evidence is thin Ray, I will admit that, but I think it's fair to say that the make money market is on the lowest rung of markets. it is certainly so when measured for sophistication. ...
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Forum: Copywriting
8th April 2016, 07:58 PM
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Replies: 1
Views: 537 |
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Forum: Copywriting
8th April 2016, 05:14 PM
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Replies: 21
Views: 3,957 Re: Autoresponder Sequence Copywriting Course
Neville Medhora writes for a particular segment of people. These are the average Joe/Jane users of software applications. The copy here tends to be playful yet engaging. It's the sort of stuff you...
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Forum: Copywriting
5th April 2016, 02:47 AM
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Replies: 9
Views: 1,172 |
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Forum: Copywriting
4th April 2016, 02:15 AM
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Replies: 10
Views: 1,047 Re: Copywriting book with exercises
I've read a few books on the subject and I am yet to come across one, sadly.
The mechanics of copywriting are not difficult to learn either, and most gurus will distill what they teach into...
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Forum: Copywriting
4th April 2016, 01:57 AM
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Replies: 57
Views: 3,294 |
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Forum: Copywriting
18th March 2016, 01:07 AM
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Replies: 5
Views: 1,161 Re: How To Get Copywriting Practice
Do this: go to the Gary Halbert Letter. Then click through to the archives and do a search for "Hands On Experience."
Thats a pretty good place to start learning copy.
There are about 2...
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Forum: Copywriting
17th March 2016, 09:23 PM
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Replies: 13
Views: 2,076 Re: How to analyse winning sales letter
All valid points Andrew, except I would venture to add that the steps in a sales process have hardly changed since Collier. I follow Furey's stuff and he's good but my real benchmark for a process...
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Forum: Copywriting
11th March 2016, 12:37 PM
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Replies: 24
Views: 1,735 |
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Forum: Copywriting
11th March 2016, 11:41 AM
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Replies: 4
Views: 495 Re: estimate letter critique
Boring? Not to me.
Since you've already visited with the potential client it's hard to suggest you lead with anything but the price. It's an estimate after all. People are busy these days so...
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